OVERLOOKING THE TRANSFORMATION OF VALUES THROUGH THE TRANSNATIONAL AMERICAN REMAKES MOVIES

This study explores the transformation of values in transnational remake movies, focusing on their popularity and the incorporation of new elements to suit target audience preferences. An analysis of The Lake House, a remake of the Korean film Il Mare, reveals shifts in values and the integration o...

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Main Authors: Muhammad Fithratullah, Elisabeth Ngestirosa Endang Woro Kasih, Janata Shoji Al Falaq, Muhammad Fadel
Format: Article
Language:English
Published: English Literature Department, Universitas Bangka Belitung 2024-10-01
Series:Lire Journal
Subjects:
Online Access:https://jurnalsastraubb.id/index.php/elit/article/view/309
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author Muhammad Fithratullah
Elisabeth Ngestirosa Endang Woro Kasih
Janata Shoji Al Falaq
Muhammad Fadel
author_facet Muhammad Fithratullah
Elisabeth Ngestirosa Endang Woro Kasih
Janata Shoji Al Falaq
Muhammad Fadel
author_sort Muhammad Fithratullah
collection DOAJ
description This study explores the transformation of values in transnational remake movies, focusing on their popularity and the incorporation of new elements to suit target audience preferences. An analysis of The Lake House, a remake of the Korean film Il Mare, reveals shifts in values and the integration of American cultural aspects. These changes stem from audience demands, business considerations, and Hollywood's global influence. Remakes require more than simply reproducing original content; they involve capturing cultural nuances from both versions. Utilizing Hall's representation approach and qualitative methods, the study assesses transnational remakes and their conveyed values. The research identifies shifts from South Korean values to those of the American target market, such as the transition from interdependence to self-reliance and a preference for directness, assertion, and rationality. The American film industry should carefully evaluate the suitability of movies for its audiences, recognizing changes in scenes and messages. The establishment of American values in remakes is influenced by the success of original films and their formulas. As transnational products, movies must be repackaged for target audiences. The industry faces complex processes to align the values of popular films with audience tastes while maintaining the essence of original works.
format Article
id doaj-art-9c744f025ca0424ab94d91f091179825
institution Kabale University
issn 2598-1803
2581-2130
language English
publishDate 2024-10-01
publisher English Literature Department, Universitas Bangka Belitung
record_format Article
series Lire Journal
spelling doaj-art-9c744f025ca0424ab94d91f0911798252025-02-02T07:23:04ZengEnglish Literature Department, Universitas Bangka BelitungLire Journal2598-18032581-21302024-10-018210.33019/lire.v812.309OVERLOOKING THE TRANSFORMATION OF VALUES THROUGH THE TRANSNATIONAL AMERICAN REMAKES MOVIESMuhammad Fithratullah0Elisabeth Ngestirosa Endang Woro Kasih1Janata Shoji Al Falaq2Muhammad Fadel3Universitas Teknokrat IndonesiaUniversitas Teknokrat IndonesiaUniversitas Teknokrat IndonesiaUniversitas Teknokrat Indonesia This study explores the transformation of values in transnational remake movies, focusing on their popularity and the incorporation of new elements to suit target audience preferences. An analysis of The Lake House, a remake of the Korean film Il Mare, reveals shifts in values and the integration of American cultural aspects. These changes stem from audience demands, business considerations, and Hollywood's global influence. Remakes require more than simply reproducing original content; they involve capturing cultural nuances from both versions. Utilizing Hall's representation approach and qualitative methods, the study assesses transnational remakes and their conveyed values. The research identifies shifts from South Korean values to those of the American target market, such as the transition from interdependence to self-reliance and a preference for directness, assertion, and rationality. The American film industry should carefully evaluate the suitability of movies for its audiences, recognizing changes in scenes and messages. The establishment of American values in remakes is influenced by the success of original films and their formulas. As transnational products, movies must be repackaged for target audiences. The industry faces complex processes to align the values of popular films with audience tastes while maintaining the essence of original works. https://jurnalsastraubb.id/index.php/elit/article/view/309MoviesRemake MoviesRepresentationTransnational
spellingShingle Muhammad Fithratullah
Elisabeth Ngestirosa Endang Woro Kasih
Janata Shoji Al Falaq
Muhammad Fadel
OVERLOOKING THE TRANSFORMATION OF VALUES THROUGH THE TRANSNATIONAL AMERICAN REMAKES MOVIES
Lire Journal
Movies
Remake Movies
Representation
Transnational
title OVERLOOKING THE TRANSFORMATION OF VALUES THROUGH THE TRANSNATIONAL AMERICAN REMAKES MOVIES
title_full OVERLOOKING THE TRANSFORMATION OF VALUES THROUGH THE TRANSNATIONAL AMERICAN REMAKES MOVIES
title_fullStr OVERLOOKING THE TRANSFORMATION OF VALUES THROUGH THE TRANSNATIONAL AMERICAN REMAKES MOVIES
title_full_unstemmed OVERLOOKING THE TRANSFORMATION OF VALUES THROUGH THE TRANSNATIONAL AMERICAN REMAKES MOVIES
title_short OVERLOOKING THE TRANSFORMATION OF VALUES THROUGH THE TRANSNATIONAL AMERICAN REMAKES MOVIES
title_sort overlooking the transformation of values through the transnational american remakes movies
topic Movies
Remake Movies
Representation
Transnational
url https://jurnalsastraubb.id/index.php/elit/article/view/309
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AT janatashojialfalaq overlookingthetransformationofvaluesthroughthetransnationalamericanremakesmovies
AT muhammadfadel overlookingthetransformationofvaluesthroughthetransnationalamericanremakesmovies