MARKET INTELLIGENCE – A CONCEPTUAL APPROACH
Nowadays the biggest challenge for managers is obtaining business information that should support decision-making processes. The main task of decision makers is to understand the operating environment in order to compete effectively and as a result, to achieve success and development. Market intelli...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2016-05-01
|
| Series: | Polityki Europejskie, Finanse i Marketing |
| Subjects: | |
| Online Access: | https://pefim.sggw.edu.pl/article/view/1216 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1841524368701652992 |
|---|---|
| author | Bogdan Gregor Magdalena Kalińska-Kula |
| author_facet | Bogdan Gregor Magdalena Kalińska-Kula |
| author_sort | Bogdan Gregor |
| collection | DOAJ |
| description | Nowadays the biggest challenge for managers is obtaining business information that should support decision-making processes. The main task of decision makers is to understand the operating environment in order to compete effectively and as a result, to achieve success and development. Market intelligence as a practical program collects information about the market and its players through constant monitoring of the environment and ongoing changes that are observed, as well as in a form of ad hoc projects. Nowadays market intelligence in many companies has reached a position that compares to other professional management support functions, such as risk management or public relations. The aim of the article was to provide an explanation of the essence of market intelligence as a concept that plays a crucial role in generating valuable knowledge about the market, building competitiveness of enterprises and achieving growth in a specific market. The authors present the results of introductory research on functioning of programs used for obtaining knowledge about the market in regional enterprises. The research was conducted in big and medium-sized enterprises in Lodz province by means of a personal interview and a measurement tool was a questionnaire. |
| format | Article |
| id | doaj-art-9c3e6293c02a4cf3a222ec7b60e3d7db |
| institution | Kabale University |
| issn | 2081-3430 2544-0640 |
| language | English |
| publishDate | 2016-05-01 |
| publisher | Wydawnictwo SGGW - Warsaw University of Life Sciences Press |
| record_format | Article |
| series | Polityki Europejskie, Finanse i Marketing |
| spelling | doaj-art-9c3e6293c02a4cf3a222ec7b60e3d7db2025-02-03T07:14:38ZengWydawnictwo SGGW - Warsaw University of Life Sciences PressPolityki Europejskie, Finanse i Marketing2081-34302544-06402016-05-0115(64)MARKET INTELLIGENCE – A CONCEPTUAL APPROACHBogdan Gregor0Magdalena Kalińska-Kula1University of LodzUniversity of LodzNowadays the biggest challenge for managers is obtaining business information that should support decision-making processes. The main task of decision makers is to understand the operating environment in order to compete effectively and as a result, to achieve success and development. Market intelligence as a practical program collects information about the market and its players through constant monitoring of the environment and ongoing changes that are observed, as well as in a form of ad hoc projects. Nowadays market intelligence in many companies has reached a position that compares to other professional management support functions, such as risk management or public relations. The aim of the article was to provide an explanation of the essence of market intelligence as a concept that plays a crucial role in generating valuable knowledge about the market, building competitiveness of enterprises and achieving growth in a specific market. The authors present the results of introductory research on functioning of programs used for obtaining knowledge about the market in regional enterprises. The research was conducted in big and medium-sized enterprises in Lodz province by means of a personal interview and a measurement tool was a questionnaire.https://pefim.sggw.edu.pl/article/view/1216market intelligencemarketing researchmarket researchknowledge on the market |
| spellingShingle | Bogdan Gregor Magdalena Kalińska-Kula MARKET INTELLIGENCE – A CONCEPTUAL APPROACH Polityki Europejskie, Finanse i Marketing market intelligence marketing research market research knowledge on the market |
| title | MARKET INTELLIGENCE – A CONCEPTUAL APPROACH |
| title_full | MARKET INTELLIGENCE – A CONCEPTUAL APPROACH |
| title_fullStr | MARKET INTELLIGENCE – A CONCEPTUAL APPROACH |
| title_full_unstemmed | MARKET INTELLIGENCE – A CONCEPTUAL APPROACH |
| title_short | MARKET INTELLIGENCE – A CONCEPTUAL APPROACH |
| title_sort | market intelligence a conceptual approach |
| topic | market intelligence marketing research market research knowledge on the market |
| url | https://pefim.sggw.edu.pl/article/view/1216 |
| work_keys_str_mv | AT bogdangregor marketintelligenceaconceptualapproach AT magdalenakalinskakula marketintelligenceaconceptualapproach |