THE IMPACT OF MARKETING STRATEGY ON COMPANY EFFICIENCY AND PROFITABILITY
Properly selected strategic benchmarks and target indicators of development, as well as the corresponding marketing strategy of the company will successfully affect its financial standing and profit. PIMS model (Profit Impact on Marketing Strategy) is a prototype of target analysis of company factor...
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| Main Author: | |
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| Format: | Article |
| Language: | Russian |
| Published: |
Plekhanov Russian University of Economics
2017-09-01
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| Series: | Вестник Российского экономического университета имени Г. В. Плеханова |
| Subjects: | |
| Online Access: | https://vest.rea.ru/jour/article/view/15 |
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