BRAND AWARENESS DAN SERVICE QUALITY TERHADAP PURCHASE INTENTION VNVLEATHERGOODS

Perkembangan industri fesyen terus berkembang. Hal ini kemudian menciptakan peluang usaha untuk dapat menghasilkan produk fesyen, salah satunya adalah produk strep tas VnVleatheergoods. Penelitian ini bertujuan untuk mengetahui pengaruh brand awareness dan service quality terhadap purchase intentio...

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Bibliographic Details
Main Author:	performa performa
Format:	Article
Language:	Indonesian
Published:	Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2021-02-01
Series:	Jurnal Performa
Online Access:	https://journal.uc.ac.id/index.php/performa/article/view/1211
Tags:	Add Tag No Tags, Be the first to tag this record!

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