ANALYSIS OF THE RELATIONSHIP BETWEEN NOTIFICATIONS OF FOOTBALL CLUBS AND STOCK RETURNS USING EVENT STUDY METHOD

Purpose - The purpose of this study is to examine the effect of the Public Disclosure Platform (KAP) notifications of Beşiktaş, Galatasaray, Fenerbahçe and Trabzonspor clubs on stock returns. Methodology – In the study, the transfer meeting announcements of football clubs, the positive results of th...

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Main Authors: Mesut Doğan, Sevgi Sumerli Sarıgül, Mustafa Kevser
Format: Article
Language:English
Published: Selcuk University Press 2021-04-01
Series:Sosyal Ekonomik Araştırmalar Dergisi
Subjects:
Online Access:https://dergipark.org.tr/tr/download/article-file/1615359
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author Mesut Doğan
Sevgi Sumerli Sarıgül
Mustafa Kevser
author_facet Mesut Doğan
Sevgi Sumerli Sarıgül
Mustafa Kevser
author_sort Mesut Doğan
collection DOAJ
description Purpose - The purpose of this study is to examine the effect of the Public Disclosure Platform (KAP) notifications of Beşiktaş, Galatasaray, Fenerbahçe and Trabzonspor clubs on stock returns. Methodology – In the study, the transfer meeting announcements of football clubs, the positive results of the transfer negotiations and the dates of the sponsorship agreement were evaluated as notification dates. In the research, the data of 2009-2010/2019-2020 seasons were used and the changes in stock returns on (date) and afterwards were determined. However, due to the COVID-19 outbreak, the data included in 2020 were not analyzed. Findings – In the analysis, it is concluded that notifications related to football clubs provide extremely high returns from stocks, and the market is not effective. Conclusions – As a result of the notifications of important transfers to KAP, all news channels and newspapers give an important place to this notification. As a result of this situation, people can buy the stocks of their existing teams by not acting rationally and with the awareness of fans. Based on this, it is understood that the transfer news is effective for Turkish football clubs.
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institution Kabale University
issn 2148-3043
language English
publishDate 2021-04-01
publisher Selcuk University Press
record_format Article
series Sosyal Ekonomik Araştırmalar Dergisi
spelling doaj-art-9be8783f241d4ffcb25cd95843509fab2025-08-20T03:38:31ZengSelcuk University PressSosyal Ekonomik Araştırmalar Dergisi2148-30432021-04-01211667510.30976/susead.890430154ANALYSIS OF THE RELATIONSHIP BETWEEN NOTIFICATIONS OF FOOTBALL CLUBS AND STOCK RETURNS USING EVENT STUDY METHODMesut Doğan0Sevgi Sumerli Sarıgül1Mustafa Kevser2AFYON KOCATEPE ÜNİVERSİTESİMESLEK YÜKSEKOKULUBANDIRMA ONYEDİ EYLÜL ÜNİVERSİTESİPurpose - The purpose of this study is to examine the effect of the Public Disclosure Platform (KAP) notifications of Beşiktaş, Galatasaray, Fenerbahçe and Trabzonspor clubs on stock returns. Methodology – In the study, the transfer meeting announcements of football clubs, the positive results of the transfer negotiations and the dates of the sponsorship agreement were evaluated as notification dates. In the research, the data of 2009-2010/2019-2020 seasons were used and the changes in stock returns on (date) and afterwards were determined. However, due to the COVID-19 outbreak, the data included in 2020 were not analyzed. Findings – In the analysis, it is concluded that notifications related to football clubs provide extremely high returns from stocks, and the market is not effective. Conclusions – As a result of the notifications of important transfers to KAP, all news channels and newspapers give an important place to this notification. As a result of this situation, people can buy the stocks of their existing teams by not acting rationally and with the awareness of fans. Based on this, it is understood that the transfer news is effective for Turkish football clubs.https://dergipark.org.tr/tr/download/article-file/1615359football clubsstock returnsevent studyfootball clubsstock returnspublic disclosure platformevent studynews
spellingShingle Mesut Doğan
Sevgi Sumerli Sarıgül
Mustafa Kevser
ANALYSIS OF THE RELATIONSHIP BETWEEN NOTIFICATIONS OF FOOTBALL CLUBS AND STOCK RETURNS USING EVENT STUDY METHOD
Sosyal Ekonomik Araştırmalar Dergisi
football clubs
stock returns
event study
football clubs
stock returns
public disclosure platform
event study
news
title ANALYSIS OF THE RELATIONSHIP BETWEEN NOTIFICATIONS OF FOOTBALL CLUBS AND STOCK RETURNS USING EVENT STUDY METHOD
title_full ANALYSIS OF THE RELATIONSHIP BETWEEN NOTIFICATIONS OF FOOTBALL CLUBS AND STOCK RETURNS USING EVENT STUDY METHOD
title_fullStr ANALYSIS OF THE RELATIONSHIP BETWEEN NOTIFICATIONS OF FOOTBALL CLUBS AND STOCK RETURNS USING EVENT STUDY METHOD
title_full_unstemmed ANALYSIS OF THE RELATIONSHIP BETWEEN NOTIFICATIONS OF FOOTBALL CLUBS AND STOCK RETURNS USING EVENT STUDY METHOD
title_short ANALYSIS OF THE RELATIONSHIP BETWEEN NOTIFICATIONS OF FOOTBALL CLUBS AND STOCK RETURNS USING EVENT STUDY METHOD
title_sort analysis of the relationship between notifications of football clubs and stock returns using event study method
topic football clubs
stock returns
event study
football clubs
stock returns
public disclosure platform
event study
news
url https://dergipark.org.tr/tr/download/article-file/1615359
work_keys_str_mv AT mesutdogan analysisoftherelationshipbetweennotificationsoffootballclubsandstockreturnsusingeventstudymethod
AT sevgisumerlisarıgul analysisoftherelationshipbetweennotificationsoffootballclubsandstockreturnsusingeventstudymethod
AT mustafakevser analysisoftherelationshipbetweennotificationsoffootballclubsandstockreturnsusingeventstudymethod