The Relationship between Player’s Value Systems and Their In-Game Behavior in a Massively Multiplayer Online Role-Playing Game

This study examines the relationship between player’s value systems and their actions in playing a massively multiplayer online role-playing game. Online survey data from 1,577 players were paired with their behavioral metrics within the game. A number of correlations were found between the scores o...

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Main Authors: Chaoguang Wang, Gino Yu
Format: Article
Language:English
Published: Wiley 2017-01-01
Series:International Journal of Computer Games Technology
Online Access:http://dx.doi.org/10.1155/2017/6531404
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author Chaoguang Wang
Gino Yu
author_facet Chaoguang Wang
Gino Yu
author_sort Chaoguang Wang
collection DOAJ
description This study examines the relationship between player’s value systems and their actions in playing a massively multiplayer online role-playing game. Online survey data from 1,577 players were paired with their behavioral metrics within the game. A number of correlations were found between the scores of value system and the in-game metrics. Participants that scored high on the Red value system tend to spend more real money in the game, level up their character and ability as quickly as possible, and seek other achievements in the forms offered by game world. These characteristics for fun, power, and immediate gratification are also predicted by the Red value system. The finding provides valuable information on how to better design, evaluate, and understand enjoyment in games. The results also show the possibility of using the game as a platform in inferring players’ value systems and in training people to develop certain skills.
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series International Journal of Computer Games Technology
spelling doaj-art-9b9699ccdcf64babb06aeba041cbb0f52025-08-20T02:18:27ZengWileyInternational Journal of Computer Games Technology1687-70471687-70552017-01-01201710.1155/2017/65314046531404The Relationship between Player’s Value Systems and Their In-Game Behavior in a Massively Multiplayer Online Role-Playing GameChaoguang Wang0Gino Yu1Digital Entertainment Lab, Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong KongDigital Entertainment Lab, Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong KongThis study examines the relationship between player’s value systems and their actions in playing a massively multiplayer online role-playing game. Online survey data from 1,577 players were paired with their behavioral metrics within the game. A number of correlations were found between the scores of value system and the in-game metrics. Participants that scored high on the Red value system tend to spend more real money in the game, level up their character and ability as quickly as possible, and seek other achievements in the forms offered by game world. These characteristics for fun, power, and immediate gratification are also predicted by the Red value system. The finding provides valuable information on how to better design, evaluate, and understand enjoyment in games. The results also show the possibility of using the game as a platform in inferring players’ value systems and in training people to develop certain skills.http://dx.doi.org/10.1155/2017/6531404
spellingShingle Chaoguang Wang
Gino Yu
The Relationship between Player’s Value Systems and Their In-Game Behavior in a Massively Multiplayer Online Role-Playing Game
International Journal of Computer Games Technology
title The Relationship between Player’s Value Systems and Their In-Game Behavior in a Massively Multiplayer Online Role-Playing Game
title_full The Relationship between Player’s Value Systems and Their In-Game Behavior in a Massively Multiplayer Online Role-Playing Game
title_fullStr The Relationship between Player’s Value Systems and Their In-Game Behavior in a Massively Multiplayer Online Role-Playing Game
title_full_unstemmed The Relationship between Player’s Value Systems and Their In-Game Behavior in a Massively Multiplayer Online Role-Playing Game
title_short The Relationship between Player’s Value Systems and Their In-Game Behavior in a Massively Multiplayer Online Role-Playing Game
title_sort relationship between player s value systems and their in game behavior in a massively multiplayer online role playing game
url http://dx.doi.org/10.1155/2017/6531404
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