The Nesting Strategies of E-Commerce Wanghong: Promotional Temporalities in Online Shopping Festivals on Chinese Platforms
The wanghong economy in China adopts unique platform monetization strategies, including social tipping, virtual gifting, advertising, and more prominently, e-commerce. E-commerce wanghong are one type of influencer focusing on pushing sales through e-commerce services and play a pivotal role in inte...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-06-01
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| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/20563051251349742 |
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