Harnessing the power of social networks for branding hotel services: evidence from the Egyptian hotel sector
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2012-07-01
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| Series: | Innovative Marketing |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4627/im_en_2012_02_Nassar.pdf |
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| _version_ | 1849738228709457920 |
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| author | Mohamed A. Nassar |
| author_facet | Mohamed A. Nassar |
| author_sort | Mohamed A. Nassar |
| collection | DOAJ |
| format | Article |
| id | doaj-art-9b8666cfce62449ca9d9eb270d9ac23e |
| institution | DOAJ |
| issn | 1814-2427 1816-6326 |
| language | English |
| publishDate | 2012-07-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Innovative Marketing |
| spelling | doaj-art-9b8666cfce62449ca9d9eb270d9ac23e2025-08-20T03:06:40ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262012-07-01824627Harnessing the power of social networks for branding hotel services: evidence from the Egyptian hotel sectorMohamed A. Nassarhttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4627/im_en_2012_02_Nassar.pdf |
| spellingShingle | Mohamed A. Nassar Harnessing the power of social networks for branding hotel services: evidence from the Egyptian hotel sector Innovative Marketing |
| title | Harnessing the power of social networks for branding hotel services: evidence from the Egyptian hotel sector |
| title_full | Harnessing the power of social networks for branding hotel services: evidence from the Egyptian hotel sector |
| title_fullStr | Harnessing the power of social networks for branding hotel services: evidence from the Egyptian hotel sector |
| title_full_unstemmed | Harnessing the power of social networks for branding hotel services: evidence from the Egyptian hotel sector |
| title_short | Harnessing the power of social networks for branding hotel services: evidence from the Egyptian hotel sector |
| title_sort | harnessing the power of social networks for branding hotel services evidence from the egyptian hotel sector |
| url | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4627/im_en_2012_02_Nassar.pdf |
| work_keys_str_mv | AT mohamedanassar harnessingthepowerofsocialnetworksforbrandinghotelservicesevidencefromtheegyptianhotelsector |