Efficient Discovery of Association Rules in E-Commerce: Comparing Candidate Generation and Pattern Growth Techniques
Association rule mining plays a critical role in uncovering item correlations and hidden patterns within transactional data, particularly in e-commerce environments. Despite the widespread use of Apriori and FP-Growth algorithms, few studies offer a statistically rigorous, tool-based comparison of t...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-05-01
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| Series: | Applied Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-3417/15/10/5498 |
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