Relations publiques B2B et prises de décision
Communication between organizations poses the question of the influence of public relations on business audiences – decision-makers in organizations and institutional clients. The study of the influence of public relations people on organisations, by B2B (Business to Business Communication) allows u...
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| Format: | Article |
| Language: | fra |
| Published: |
Université Laval
2004-05-01
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| Series: | Communication |
| Subjects: | |
| Online Access: | https://journals.openedition.org/communication/4013 |
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| _version_ | 1850170682588004352 |
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| author | Danielle Maisonneuve |
| author_facet | Danielle Maisonneuve |
| author_sort | Danielle Maisonneuve |
| collection | DOAJ |
| description | Communication between organizations poses the question of the influence of public relations on business audiences – decision-makers in organizations and institutional clients. The study of the influence of public relations people on organisations, by B2B (Business to Business Communication) allows us to see the different impacts of varied approaches to information used in public relations. The research that we did on Québécois and Canadian institutional audiences (2000-2002) shows that porous sources of information create an effect of incremental growth by accumulation of meanings for decision-makers. |
| format | Article |
| id | doaj-art-9b7319f0e4ef4fbc8c7aba41bc1209b2 |
| institution | OA Journals |
| issn | 1189-3788 1920-7344 |
| language | fra |
| publishDate | 2004-05-01 |
| publisher | Université Laval |
| record_format | Article |
| series | Communication |
| spelling | doaj-art-9b7319f0e4ef4fbc8c7aba41bc1209b22025-08-20T02:20:26ZfraUniversité LavalCommunication1189-37881920-73442004-05-01231427310.4000/communication.4013Relations publiques B2B et prises de décisionDanielle MaisonneuveCommunication between organizations poses the question of the influence of public relations on business audiences – decision-makers in organizations and institutional clients. The study of the influence of public relations people on organisations, by B2B (Business to Business Communication) allows us to see the different impacts of varied approaches to information used in public relations. The research that we did on Québécois and Canadian institutional audiences (2000-2002) shows that porous sources of information create an effect of incremental growth by accumulation of meanings for decision-makers.https://journals.openedition.org/communication/4013perceptionpublic relationsinstitutional organizationbusiness communicationB2B |
| spellingShingle | Danielle Maisonneuve Relations publiques B2B et prises de décision Communication perception public relations institutional organization business communication B2B |
| title | Relations publiques B2B et prises de décision |
| title_full | Relations publiques B2B et prises de décision |
| title_fullStr | Relations publiques B2B et prises de décision |
| title_full_unstemmed | Relations publiques B2B et prises de décision |
| title_short | Relations publiques B2B et prises de décision |
| title_sort | relations publiques b2b et prises de decision |
| topic | perception public relations institutional organization business communication B2B |
| url | https://journals.openedition.org/communication/4013 |
| work_keys_str_mv | AT daniellemaisonneuve relationspubliquesb2betprisesdedecision |