The Rise of Clickbait Headlines: A Study on Media Platforms from Bangladesh
The purpose of the study is to find out the actual numbers or ratio of clickbait headlines used by specific Bangladeshi media, the reason behind the rise of clickbait headlines in the era of social media, and to disclose the perception of media personnel regarding clickbait headlines and their effec...
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| Format: | Article |
| Language: | English |
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Athens Institute for Education and Research
2024-04-01
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| Series: | Athens Journal of Mass Media and Communications |
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| Online Access: | https://www.athensjournals.gr/media/2024-10-2-3-Rahman.pdf |
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| _version_ | 1850102372238360576 |
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| author | Abdur Rahman Abdullah Al Mamun |
| author_facet | Abdur Rahman Abdullah Al Mamun |
| author_sort | Abdur Rahman |
| collection | DOAJ |
| description | The purpose of the study is to find out the actual numbers or ratio of clickbait headlines used by specific Bangladeshi media, the reason behind the rise of clickbait headlines in the era of social media, and to disclose the perception of media personnel regarding clickbait headlines and their effect on audiences’ credibility. The qualitative method of research has been followed for the research. Content of four top-ranked media of Bangladesh have been analyzed and 12 media personnel from these media outlets have been interviewed. The study revealed a huge presence of clickbait components in each media’s content. Factors like getting more clicks to generate money, competition, and audience demand have been identified behind the rise of clickbait headlines in recent times. Media personnel have acknowledged that clickbait headlines have some negative effects on various dimensions, of which, losing audience credibility is notable. |
| format | Article |
| id | doaj-art-9b3749aefb784e91bb9690edbcd75a37 |
| institution | DOAJ |
| issn | 2407-9499 |
| language | English |
| publishDate | 2024-04-01 |
| publisher | Athens Institute for Education and Research |
| record_format | Article |
| series | Athens Journal of Mass Media and Communications |
| spelling | doaj-art-9b3749aefb784e91bb9690edbcd75a372025-08-20T02:39:47ZengAthens Institute for Education and ResearchAthens Journal of Mass Media and Communications2407-94992024-04-0110210913010.30958/ajmmc.10-2-3The Rise of Clickbait Headlines: A Study on Media Platforms from Bangladesh Abdur Rahman0Abdullah Al Mamun1Lecturer, Journalism and Media Studies, Sonargaon University (SU), Bangladesh University of Professionals, BangladeshProfessor, Mass Communication and Journalism, University of Rajshahi, Bangladesh University of Professionals, Bangladesh.The purpose of the study is to find out the actual numbers or ratio of clickbait headlines used by specific Bangladeshi media, the reason behind the rise of clickbait headlines in the era of social media, and to disclose the perception of media personnel regarding clickbait headlines and their effect on audiences’ credibility. The qualitative method of research has been followed for the research. Content of four top-ranked media of Bangladesh have been analyzed and 12 media personnel from these media outlets have been interviewed. The study revealed a huge presence of clickbait components in each media’s content. Factors like getting more clicks to generate money, competition, and audience demand have been identified behind the rise of clickbait headlines in recent times. Media personnel have acknowledged that clickbait headlines have some negative effects on various dimensions, of which, losing audience credibility is notable. https://www.athensjournals.gr/media/2024-10-2-3-Rahman.pdfclickbaitsocial mediacompetitioncredibilityfacebook |
| spellingShingle | Abdur Rahman Abdullah Al Mamun The Rise of Clickbait Headlines: A Study on Media Platforms from Bangladesh Athens Journal of Mass Media and Communications clickbait social media competition credibility |
| title | The Rise of Clickbait Headlines: A Study on Media Platforms from Bangladesh |
| title_full | The Rise of Clickbait Headlines: A Study on Media Platforms from Bangladesh |
| title_fullStr | The Rise of Clickbait Headlines: A Study on Media Platforms from Bangladesh |
| title_full_unstemmed | The Rise of Clickbait Headlines: A Study on Media Platforms from Bangladesh |
| title_short | The Rise of Clickbait Headlines: A Study on Media Platforms from Bangladesh |
| title_sort | rise of clickbait headlines a study on media platforms from bangladesh |
| topic | clickbait social media competition credibility |
| url | https://www.athensjournals.gr/media/2024-10-2-3-Rahman.pdf |
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