Study on the Relationship between Conspicuous Need and Group Cultural Identity of Fashion Cultural Consumption

The consumption of sports and leisure apparel has distinct historical characteristics. It is linked to social fashion and fashion trends, which is an internal expression of college students’ perceptions of sports connotation, aesthetic taste, and community affiliation. Furthermore, it serves as a vi...

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Main Authors: Liang Zhao, Yunze Duan, Qiang Wang, Ke Zhou, Nailin Gu, Xiangzhong Li, Jingyu Dai
Format: Article
Language:English
Published: Wiley 2022-01-01
Series:Advances in Materials Science and Engineering
Online Access:http://dx.doi.org/10.1155/2022/3541548
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author Liang Zhao
Yunze Duan
Qiang Wang
Ke Zhou
Nailin Gu
Xiangzhong Li
Jingyu Dai
author_facet Liang Zhao
Yunze Duan
Qiang Wang
Ke Zhou
Nailin Gu
Xiangzhong Li
Jingyu Dai
author_sort Liang Zhao
collection DOAJ
description The consumption of sports and leisure apparel has distinct historical characteristics. It is linked to social fashion and fashion trends, which is an internal expression of college students’ perceptions of sports connotation, aesthetic taste, and community affiliation. Furthermore, it serves as a vital link and conduit for college students’ perceptions of sports fashion. This research includes fieldwork in a sportswear briefing and a thorough interview with 15 interviewees. This research builds an analytical framework for the relationship between sports, leisure clothes, and college students’ consumption behavior based on the conspicuous consumption theory. This article examines the relationship and influence between college students’ consumption behavior and sports and leisure clothing consumption in three categories of community affiliation, perceived value, and consumption behavior. According to the findings, college students’ consuming activity shows off their affluence to a certain extent. But, at its core, college students’ consumption is about understanding society and constructing their self-image. As a result, it reflects the changing value orientation of today’s Chinese college students’ purchasing habits. According to the research, it shows the importance of sports leisure apparel consuming behavior is rooted not only in the clothing but also in community identity.
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publishDate 2022-01-01
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series Advances in Materials Science and Engineering
spelling doaj-art-9b268a93eea84c7d9a935bd09bcd9e952025-08-20T03:36:57ZengWileyAdvances in Materials Science and Engineering1687-84422022-01-01202210.1155/2022/3541548Study on the Relationship between Conspicuous Need and Group Cultural Identity of Fashion Cultural ConsumptionLiang Zhao0Yunze Duan1Qiang Wang2Ke Zhou3Nailin Gu4Xiangzhong Li5Jingyu Dai6College of HumanitiesSchool of CommunicationCollege of Foreign Languages and TourismChina Private Education MuseumSchool of ManagementCollege of HumanitiesCollege of Art Design and MediaThe consumption of sports and leisure apparel has distinct historical characteristics. It is linked to social fashion and fashion trends, which is an internal expression of college students’ perceptions of sports connotation, aesthetic taste, and community affiliation. Furthermore, it serves as a vital link and conduit for college students’ perceptions of sports fashion. This research includes fieldwork in a sportswear briefing and a thorough interview with 15 interviewees. This research builds an analytical framework for the relationship between sports, leisure clothes, and college students’ consumption behavior based on the conspicuous consumption theory. This article examines the relationship and influence between college students’ consumption behavior and sports and leisure clothing consumption in three categories of community affiliation, perceived value, and consumption behavior. According to the findings, college students’ consuming activity shows off their affluence to a certain extent. But, at its core, college students’ consumption is about understanding society and constructing their self-image. As a result, it reflects the changing value orientation of today’s Chinese college students’ purchasing habits. According to the research, it shows the importance of sports leisure apparel consuming behavior is rooted not only in the clothing but also in community identity.http://dx.doi.org/10.1155/2022/3541548
spellingShingle Liang Zhao
Yunze Duan
Qiang Wang
Ke Zhou
Nailin Gu
Xiangzhong Li
Jingyu Dai
Study on the Relationship between Conspicuous Need and Group Cultural Identity of Fashion Cultural Consumption
Advances in Materials Science and Engineering
title Study on the Relationship between Conspicuous Need and Group Cultural Identity of Fashion Cultural Consumption
title_full Study on the Relationship between Conspicuous Need and Group Cultural Identity of Fashion Cultural Consumption
title_fullStr Study on the Relationship between Conspicuous Need and Group Cultural Identity of Fashion Cultural Consumption
title_full_unstemmed Study on the Relationship between Conspicuous Need and Group Cultural Identity of Fashion Cultural Consumption
title_short Study on the Relationship between Conspicuous Need and Group Cultural Identity of Fashion Cultural Consumption
title_sort study on the relationship between conspicuous need and group cultural identity of fashion cultural consumption
url http://dx.doi.org/10.1155/2022/3541548
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