Factors Affecting Consumers' Online Buying Intention: A Comparative Study of Azerbaijan and Türkiye
Factors affecting online purchase intention may vary depending on culture and the development level of e-commerce across nations. This research focuses on different levels of e-commerce development and controls the cultural differences using samples from Türkiye and Azerbaijan to find out any differ...
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| Main Authors: | Nihad Gurbanli, Ayşegül Karataş |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sakarya University
2025-07-01
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| Series: | İşletme Bilimi Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/4750891 |
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