CRAFT, CULTURE AND ENTREPRENEURSHIP: WEAVING TRADITION IN CHANDERI
The art of weaving has been one of the oldest occupations in the +world over and is deeply associated with the culture of production in terms of both material and non-material dimensions. This traditional craft combines both the utilitarian and aesthetics aspects rather intrinsically often provid...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Kazakh National Academy of Choreography
2022-06-01
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| Series: | Arts Academy |
| Subjects: | |
| Online Access: | https://artsacademy.kz/en/magazine-article/225 |
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| Summary: | The art of weaving has been one of the oldest occupations in the +world over and is
deeply associated with the culture of production in terms of both material and non-material
dimensions. This traditional craft combines both the utilitarian and aesthetics aspects rather
intrinsically often providing a vantage point in the study of modernization of tradition. In this
article an effort has been made to locate the intersection of culture and business in a rurban
setting thus exploring the ambit of business anthropology in Indian context. The study
highlights the tradition of craft, the life-world and worldviews of weavers, their trade, toil
and transforming lifestyles. It also highlights their impoverishment, exploitation and the wind
of change brought through by globalization that is slowly and surely changing the dynamics
of market and man-management skill even in the hinterlands. |
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| ISSN: | 2523-4684 2791-1241 |