Wine and health perceptions: Exploring the impact of gender, age and ethnicity on consumer perceptions of wine and health
This study explores U.S. wine consumers’ perception of wine and health by gender, age, and ethnic background. An extensive body of epidemiological studies suggests that there are health benefits from moderate wine drinking. In light of an increased consumer preference over healthier foods and bevera...
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| Main Authors: | Kathryn J. Chang, MW Liz Thach, Janeen Olsen |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Firenze University Press
2016-12-01
|
| Series: | Wine Economics and Policy |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2212977416300151 |
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