Effect of stadium service quality on the club value perceived by the supporter: sample of Konyaspor Büyükşehir Torku Arena
This study, which aims at introducing the relationships between the quality perceived in stadium services and the value the supporters perceive toward the club and how much the value attributed by supporters to the sport club was affected from the stadium service quality perceived by s...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Selcuk University Press
2016-12-01
|
| Series: | Türk Spor ve Egzersiz Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/269682 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | This study, which aims at introducing the relationships between the quality
perceived in stadium services and the
value the supporters perceive
toward the club and how much the value attributed by supporters to the
sport club was affected from the stadium
service quality perceived by
supporters, was designed in the relational scanning model taking place in quantitative
study. The data in the study were
obtained 679 supporters, determined by the method of randomly sampling, coming
to watch the matches of Torku Konyaspor-Akhisar Belediyespor, Torku
Konyaspor-Galatasaray, Torku Konyaspor-Mersin İdman Yurdu, and Torku
Konyaspor-Gençlerbirliği in the
existing eight tribune
areas in 2015 -2016 football
season. As data collecting instrument, “Personal Information Form”, “Scale of
Service Quality Perceived in Stadiums”, and “Scale of Club Values toward
Supporters” were utilized. In the analysis of the data, in order to examine the
relationships between the variables, correlation and regression analyses were
used. As a conclusion, it was identified that stadium service quality increased
the club value perceived by supporter. As a result of regression analysis made,
while the linear effects of the dimensions of physical environment quality,
interaction quality, and core service quality on the club value, perceived by
the spectator was identified, it was found that the dimension, whose the effect of
core service quality was the most, was stadium service quality. |
|---|---|
| ISSN: | 2147-5652 |