Digital Marketing Efforts to Improve Marketing Performance in Mie Ongklok Desta
In the increasingly developing digital era, the implementation of digital marketing strategies is crucial for MSMEs to increase visibility and competitiveness in the market. This study aims to analyze digital marketing efforts to improve marketing performance at Mie Ongklok Desta. The method used is...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2025-01-01
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| Series: | SHS Web of Conferences |
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| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2025/08/shsconf_uiseb2025_05001.pdf |
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| author | Isnaeni Nur Khulasoh Nilna Roudlotul Ashiyam Inayatul Nur Efendi Bahtiar |
| author_facet | Isnaeni Nur Khulasoh Nilna Roudlotul Ashiyam Inayatul Nur Efendi Bahtiar |
| author_sort | Isnaeni Nur |
| collection | DOAJ |
| description | In the increasingly developing digital era, the implementation of digital marketing strategies is crucial for MSMEs to increase visibility and competitiveness in the market. This study aims to analyze digital marketing efforts to improve marketing performance at Mie Ongklok Desta. The method used is a quantitative approach with data collection through questionnaires distributed to consumers of Mie Ongklok. The results of the analysis show that digital marketing strategies, including the use of social media and online platforms, have a significant positive impact on marketing performance. These findings indicate that the implementation of effective digital strategies can increase the visibility and sales of ongklok noodles, as well as strengthen relationships with customers. So this study can provide insight for business actors about the effectiveness of digital marketing in the food industry. |
| format | Article |
| id | doaj-art-9aa6baf439b44d839212a93222fdcd83 |
| institution | Kabale University |
| issn | 2261-2424 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | SHS Web of Conferences |
| spelling | doaj-art-9aa6baf439b44d839212a93222fdcd832025-08-20T03:24:15ZengEDP SciencesSHS Web of Conferences2261-24242025-01-012170500110.1051/shsconf/202521705001shsconf_uiseb2025_05001Digital Marketing Efforts to Improve Marketing Performance in Mie Ongklok DestaIsnaeni Nur0Khulasoh Nilna Roudlotul1Ashiyam Inayatul Nur2Efendi Bahtiar3Management Study Program, Faculty of Economics and Business, Universitas Sains Al-Qur’anManagement Study Program, Faculty of Economics and Business, Universitas Sains Al-Qur’anManagement Study Program, Faculty of Economics and Business, Universitas Sains Al-Qur’anManagement Study Program, Faculty of Economics and Business, Universitas Sains Al-Qur’anIn the increasingly developing digital era, the implementation of digital marketing strategies is crucial for MSMEs to increase visibility and competitiveness in the market. This study aims to analyze digital marketing efforts to improve marketing performance at Mie Ongklok Desta. The method used is a quantitative approach with data collection through questionnaires distributed to consumers of Mie Ongklok. The results of the analysis show that digital marketing strategies, including the use of social media and online platforms, have a significant positive impact on marketing performance. These findings indicate that the implementation of effective digital strategies can increase the visibility and sales of ongklok noodles, as well as strengthen relationships with customers. So this study can provide insight for business actors about the effectiveness of digital marketing in the food industry.https://www.shs-conferences.org/articles/shsconf/pdf/2025/08/shsconf_uiseb2025_05001.pdfdigital marketingcustomermarketing performance |
| spellingShingle | Isnaeni Nur Khulasoh Nilna Roudlotul Ashiyam Inayatul Nur Efendi Bahtiar Digital Marketing Efforts to Improve Marketing Performance in Mie Ongklok Desta SHS Web of Conferences digital marketing customer marketing performance |
| title | Digital Marketing Efforts to Improve Marketing Performance in Mie Ongklok Desta |
| title_full | Digital Marketing Efforts to Improve Marketing Performance in Mie Ongklok Desta |
| title_fullStr | Digital Marketing Efforts to Improve Marketing Performance in Mie Ongklok Desta |
| title_full_unstemmed | Digital Marketing Efforts to Improve Marketing Performance in Mie Ongklok Desta |
| title_short | Digital Marketing Efforts to Improve Marketing Performance in Mie Ongklok Desta |
| title_sort | digital marketing efforts to improve marketing performance in mie ongklok desta |
| topic | digital marketing customer marketing performance |
| url | https://www.shs-conferences.org/articles/shsconf/pdf/2025/08/shsconf_uiseb2025_05001.pdf |
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