The Influence of Shopping Experience and Perception of Value on Consumer Satisfaction and Its Impact on Consumer Loyalty in Bojonegoro Fruit Store

The Influence of Shopping Experience and Perception of Value on Consumer Satisfaction and Its Impact on Consumer Loyalty in Bojonegoro Fruit Store

This study aims to identify and analyze the influence of shopping experience and perceived value on customer satisfaction at Laskar Buah Store in Bojonegoro, as well as to analyze the direct and indirect effects of shopping experience, perceived value, and customer satisfaction on customer loyalty a...

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Bibliographic Details
Main Authors: M. Ugid Subowo Ugid, Sujarwo Sujarwo, Riyanti Isaska
Format: Article
Language:English
Published: Universitas Brawijaya 2024-10-01
Series:Wacana: Jurnal Sosial dan Humaniora
Subjects:
shopping experience
perceived value
customer satisfaction
customer loyalty
Online Access:https://wacana.ub.ac.id/index.php/wacana/article/view/1188
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