Effects of environmental orientation and environmental knowledge on the willingness to reduce plastic waste among Gen Z in Indonesia and Thailand
The purpose of this study is to explore the willingness to reduce plastic waste analyzing the effect of environmental orientation and environmental knowledge. The analysis was conducted at three universities, with respondents being 430 students who are categorized as Gen Z. The universities involved...
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LLC "CPC "Business Perspectives"
2025-01-01
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| Series: | Environmental Economics |
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| author | Weni Rosdiana Agus Prastyawan Yuni Lestari Lena Citra Manggalasari Haryo Kunto Wibisono Pattanapong Topark-ngarm Farika Nikmah |
| author_facet | Weni Rosdiana Agus Prastyawan Yuni Lestari Lena Citra Manggalasari Haryo Kunto Wibisono Pattanapong Topark-ngarm Farika Nikmah |
| author_sort | Weni Rosdiana |
| collection | DOAJ |
| description | The purpose of this study is to explore the willingness to reduce plastic waste analyzing the effect of environmental orientation and environmental knowledge. The analysis was conducted at three universities, with respondents being 430 students who are categorized as Gen Z. The universities involved are State University of Surabaya, State Polytechnic of Malang, Indonesia, and College of Local Khon Kaen University, Thailand. Using path analysis, the paper revealed that environmental orientation and environmental knowledge significantly influence the willingness to reduce plastic waste. All variables used in the research model are significant for both the outer and inner models. This study confirms a positive and significant influence on the relationship between independent variables, as well as between independent and dependent variables. All relationships produce T statistic > T table (1.96). Environmental knowledge is positively and significantly influenced by environmental orientation by 32% (TStat = 3.535), willingness to reduce plastic waste (TStat = 6.874) is influenced by environmental orientation by 50%, and willingness to reduce plastic waste (TStat = 5.454) is influenced by environmental knowledge by 41%. The findings of this study are important, considering that Gen Z will be decision-makers not only for personal interests in their consumption behavior but also for Gen Z’s position as policymakers in the future. |
| format | Article |
| id | doaj-art-99fb9c845eff470a8b07fb90db05ebd9 |
| institution | Kabale University |
| issn | 1998-6041 1998-605X |
| language | English |
| publishDate | 2025-01-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Environmental Economics |
| spelling | doaj-art-99fb9c845eff470a8b07fb90db05ebd92025-01-13T09:50:14ZengLLC "CPC "Business Perspectives"Environmental Economics1998-60411998-605X2025-01-01161304210.21511/ee.16(1).2025.0321412Effects of environmental orientation and environmental knowledge on the willingness to reduce plastic waste among Gen Z in Indonesia and ThailandWeni Rosdiana0https://orcid.org/0000-0003-3759-4431Agus Prastyawan1Yuni Lestari2https://orcid.org/0000-0003-1405-0319Lena Citra Manggalasari3Haryo Kunto Wibisono4https://orcid.org/0000-0003-0626-5205Pattanapong Topark-ngarm5https://orcid.org/0009-0006-4413-0765Farika Nikmah6https://orcid.org/0000-0001-8145-3033Doctor, Faculty of Vocational Studies, Department of Public Administration, Universitas Negeri Surabaya [State University of Surabaya], IndonesiaDoctor, Faculty of Vocational Studies, Department of Public Administration, Universitas Negeri Surabaya [Surabaya State University], IndonesiaMagister, Faculty of Vocational Studies, Department of Public Administration, Universitas Negeri Surabaya [State University of Surabaya], IndonesiaMagister, Faculty of Vocational Studies, Department of Public Administration, Universitas Negeri Surabaya [State University of Surabaya], IndonesiaDoctor, Faculty of Vocational Studies, Department of Public Administration, Universitas Negeri Surabaya [State University of Surabaya], IndonesiaDoctor, City and Infrastructure Management, College of Local Administration Khon Kaen University, ThailandDr., Head of D4 Program of Archives Management and Information Records, Faculty of Business Administration, State Polytechnic of MalangThe purpose of this study is to explore the willingness to reduce plastic waste analyzing the effect of environmental orientation and environmental knowledge. The analysis was conducted at three universities, with respondents being 430 students who are categorized as Gen Z. The universities involved are State University of Surabaya, State Polytechnic of Malang, Indonesia, and College of Local Khon Kaen University, Thailand. Using path analysis, the paper revealed that environmental orientation and environmental knowledge significantly influence the willingness to reduce plastic waste. All variables used in the research model are significant for both the outer and inner models. This study confirms a positive and significant influence on the relationship between independent variables, as well as between independent and dependent variables. All relationships produce T statistic > T table (1.96). Environmental knowledge is positively and significantly influenced by environmental orientation by 32% (TStat = 3.535), willingness to reduce plastic waste (TStat = 6.874) is influenced by environmental orientation by 50%, and willingness to reduce plastic waste (TStat = 5.454) is influenced by environmental knowledge by 41%. The findings of this study are important, considering that Gen Z will be decision-makers not only for personal interests in their consumption behavior but also for Gen Z’s position as policymakers in the future.https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21412/EE_2025_01_Rosdiana.pdfconsumption behaviordeveloping countriesenvironmental issuesyoung generations |
| spellingShingle | Weni Rosdiana Agus Prastyawan Yuni Lestari Lena Citra Manggalasari Haryo Kunto Wibisono Pattanapong Topark-ngarm Farika Nikmah Effects of environmental orientation and environmental knowledge on the willingness to reduce plastic waste among Gen Z in Indonesia and Thailand Environmental Economics consumption behavior developing countries environmental issues young generations |
| title | Effects of environmental orientation and environmental knowledge on the willingness to reduce plastic waste among Gen Z in Indonesia and Thailand |
| title_full | Effects of environmental orientation and environmental knowledge on the willingness to reduce plastic waste among Gen Z in Indonesia and Thailand |
| title_fullStr | Effects of environmental orientation and environmental knowledge on the willingness to reduce plastic waste among Gen Z in Indonesia and Thailand |
| title_full_unstemmed | Effects of environmental orientation and environmental knowledge on the willingness to reduce plastic waste among Gen Z in Indonesia and Thailand |
| title_short | Effects of environmental orientation and environmental knowledge on the willingness to reduce plastic waste among Gen Z in Indonesia and Thailand |
| title_sort | effects of environmental orientation and environmental knowledge on the willingness to reduce plastic waste among gen z in indonesia and thailand |
| topic | consumption behavior developing countries environmental issues young generations |
| url | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21412/EE_2025_01_Rosdiana.pdf |
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