Digital transformation in start-ups: a bibliometric analysis

Purpose – Research on the intersection of start-ups and digital transformation is still in its infancy, but it is gathering speed and has entered a period of ferment that may lead to discoveries and deeper understandings. From a purely descriptive standpoint, the topic has only recently entered an e...

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Main Authors: Aswathy Sreenivasan, M. Suresh
Format: Article
Language:English
Published: Emerald Publishing 2023-08-01
Series:Digital Transformation and Society
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Online Access:https://www.emerald.com/insight/content/doi/10.1108/DTS-12-2022-0072/full/pdf
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author Aswathy Sreenivasan
M. Suresh
author_facet Aswathy Sreenivasan
M. Suresh
author_sort Aswathy Sreenivasan
collection DOAJ
description Purpose – Research on the intersection of start-ups and digital transformation is still in its infancy, but it is gathering speed and has entered a period of ferment that may lead to discoveries and deeper understandings. From a purely descriptive standpoint, the topic has only recently entered an exponential development phase. This study aims to provide an overview of the digital transformation in start-ups. Design/methodology/approach – The research only looked into account papers that mentioned the ((“Digital transformation”) AND (“Startups”) OR (“Entrepreneurship”) OR (“Entrepreneur”)) for the title, abstract and keywords. The R programming language's Biblioshiny package was considered for thoroughly examining the papers. Findings – This study evaluated the overview of digital transformation in start-ups between 2016−2022 using the articles from the Dimension database. The study of digital transformation is increasingly popular, but there needs to be more research focused specifically on the digital transformation of start-up companies. While the overall trend shows a rise in the interest and investigation of digital transformation, the number of studies explicitly addressing start-up digital transformation still needs to be higher. The highest publication and citation related to digital transformation is of Andreja Pucihar. The findings also show that the Sustainability journal has the highest network with other citations. Also, it has been found that the focus on digital transformation addresses the need for more research based on various theoretical perspectives. Based on the prominence percentile, the top three future research topics that can be explored are Product Innovation; Sustainability; Frugality, Digital Transformation; Strategic Alignment, and Cybersecurity; Strategies; Digital Transformation. Research limitations/implications – The current study may serve as a general guideline for future investigation into this topic. Practical implications – Regarding the practical ramifications, this study’s findings can help entrepreneurs prepare to launch a business or are already doing so. This study’s results provide a comprehensive framework of success variables that must be considered to improve the venture's performance. Originality/value – This study’s originality is from presenting a structured and in-depth literature review that describes the current state of the art for digital transformation in start-ups. A complete analysis of the data gathered on its digital transformation in start-ups is offered to establish that it is sustainable.
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spelling doaj-art-99eca088e8d14d49a43964757bc0e7802025-08-20T03:10:16ZengEmerald PublishingDigital Transformation and Society2755-07612755-077X2023-08-012327629210.1108/DTS-12-2022-0072Digital transformation in start-ups: a bibliometric analysisAswathy Sreenivasan0M. Suresh1Amrita School of Business, Amrita Vishwa Vidyapeetham, Coimbatore, IndiaAmrita School of Business, Amrita Vishwa Vidyapeetham, Coimbatore, IndiaPurpose – Research on the intersection of start-ups and digital transformation is still in its infancy, but it is gathering speed and has entered a period of ferment that may lead to discoveries and deeper understandings. From a purely descriptive standpoint, the topic has only recently entered an exponential development phase. This study aims to provide an overview of the digital transformation in start-ups. Design/methodology/approach – The research only looked into account papers that mentioned the ((“Digital transformation”) AND (“Startups”) OR (“Entrepreneurship”) OR (“Entrepreneur”)) for the title, abstract and keywords. The R programming language's Biblioshiny package was considered for thoroughly examining the papers. Findings – This study evaluated the overview of digital transformation in start-ups between 2016−2022 using the articles from the Dimension database. The study of digital transformation is increasingly popular, but there needs to be more research focused specifically on the digital transformation of start-up companies. While the overall trend shows a rise in the interest and investigation of digital transformation, the number of studies explicitly addressing start-up digital transformation still needs to be higher. The highest publication and citation related to digital transformation is of Andreja Pucihar. The findings also show that the Sustainability journal has the highest network with other citations. Also, it has been found that the focus on digital transformation addresses the need for more research based on various theoretical perspectives. Based on the prominence percentile, the top three future research topics that can be explored are Product Innovation; Sustainability; Frugality, Digital Transformation; Strategic Alignment, and Cybersecurity; Strategies; Digital Transformation. Research limitations/implications – The current study may serve as a general guideline for future investigation into this topic. Practical implications – Regarding the practical ramifications, this study’s findings can help entrepreneurs prepare to launch a business or are already doing so. This study’s results provide a comprehensive framework of success variables that must be considered to improve the venture's performance. Originality/value – This study’s originality is from presenting a structured and in-depth literature review that describes the current state of the art for digital transformation in start-ups. A complete analysis of the data gathered on its digital transformation in start-ups is offered to establish that it is sustainable.https://www.emerald.com/insight/content/doi/10.1108/DTS-12-2022-0072/full/pdfDigital transformationStart-upsDigitalizationDigital entrepreneurial ecosystemBiblioshiny
spellingShingle Aswathy Sreenivasan
M. Suresh
Digital transformation in start-ups: a bibliometric analysis
Digital Transformation and Society
Digital transformation
Start-ups
Digitalization
Digital entrepreneurial ecosystem
Biblioshiny
title Digital transformation in start-ups: a bibliometric analysis
title_full Digital transformation in start-ups: a bibliometric analysis
title_fullStr Digital transformation in start-ups: a bibliometric analysis
title_full_unstemmed Digital transformation in start-ups: a bibliometric analysis
title_short Digital transformation in start-ups: a bibliometric analysis
title_sort digital transformation in start ups a bibliometric analysis
topic Digital transformation
Start-ups
Digitalization
Digital entrepreneurial ecosystem
Biblioshiny
url https://www.emerald.com/insight/content/doi/10.1108/DTS-12-2022-0072/full/pdf
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