The Effect of Educational, Escapism, Memorable Tourism Experience on Sustainability-Oriented Loyalty in Kembang Island Park with the Moderating Effect of Biodiversity Knowledge: Green Marketing Perspective
The biggest challenge of green tourism marketing is to create tourist loyalty based on environment, economy, and socio-cultural sustainability. This study aimed to analyze the influence of educational experience (EDX) and escapism experience (ESX) on memorable tourism experience (MTX), the direct in...
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| Format: | Article |
| Language: | English |
| Published: |
Korean Marketing Association
2025-01-01
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| Series: | Asia Marketing Journal |
| Subjects: | |
| Online Access: | https://amj.kma.re.kr/journal/vol26/iss4/4/ |
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