On the model of hybrid electronic publishing
The model of a hybrid publishing, developed and approved on the basis of the Bulgarian publishing house «e-Book» is presented. The functional characteristics of the model and the tasks of marketing communications for hybrid electronic publishing-house are described.
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| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Siberian Branch of the Russian Academy of Science, State Public Scientific Technological Library
2013-12-01
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| Series: | Библиосфера |
| Subjects: | |
| Online Access: | https://www.bibliosphere.ru/jour/article/view/902 |
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