On the model of hybrid electronic publishing
The model of a hybrid publishing, developed and approved on the basis of the Bulgarian publishing house «e-Book» is presented. The functional characteristics of the model and the tasks of marketing communications for hybrid electronic publishing-house are described.
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| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Siberian Branch of the Russian Academy of Science, State Public Scientific Technological Library
2013-12-01
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| Series: | Библиосфера |
| Subjects: | |
| Online Access: | https://www.bibliosphere.ru/jour/article/view/902 |
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| _version_ | 1849405020338913280 |
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| author | E. .. Pavlovskja M. .. Milanova |
| author_facet | E. .. Pavlovskja M. .. Milanova |
| author_sort | E. .. Pavlovskja |
| collection | DOAJ |
| description | The model of a hybrid publishing, developed and approved on the basis of the Bulgarian publishing house «e-Book» is presented. The functional characteristics of the model and the tasks of marketing communications for hybrid electronic publishing-house are described. |
| format | Article |
| id | doaj-art-99a8337a895f4664b8e9758bbabdf185 |
| institution | Kabale University |
| issn | 1815-3186 2712-7931 |
| language | Russian |
| publishDate | 2013-12-01 |
| publisher | Siberian Branch of the Russian Academy of Science, State Public Scientific Technological Library |
| record_format | Article |
| series | Библиосфера |
| spelling | doaj-art-99a8337a895f4664b8e9758bbabdf1852025-08-20T03:36:47ZrusSiberian Branch of the Russian Academy of Science, State Public Scientific Technological LibraryБиблиосфера1815-31862712-79312013-12-01041619901On the model of hybrid electronic publishingE. .. Pavlovskja0M. .. Milanova1Университет библиотековедения и информационных технологийУниверситет библиотековедения и информационных технологийThe model of a hybrid publishing, developed and approved on the basis of the Bulgarian publishing house «e-Book» is presented. The functional characteristics of the model and the tasks of marketing communications for hybrid electronic publishing-house are described.https://www.bibliosphere.ru/jour/article/view/902electronic publishingmodelingfunctional characteristicssemantic analysismarketing communications |
| spellingShingle | E. .. Pavlovskja M. .. Milanova On the model of hybrid electronic publishing Библиосфера electronic publishing modeling functional characteristics semantic analysis marketing communications |
| title | On the model of hybrid electronic publishing |
| title_full | On the model of hybrid electronic publishing |
| title_fullStr | On the model of hybrid electronic publishing |
| title_full_unstemmed | On the model of hybrid electronic publishing |
| title_short | On the model of hybrid electronic publishing |
| title_sort | on the model of hybrid electronic publishing |
| topic | electronic publishing modeling functional characteristics semantic analysis marketing communications |
| url | https://www.bibliosphere.ru/jour/article/view/902 |
| work_keys_str_mv | AT epavlovskja onthemodelofhybridelectronicpublishing AT mmilanova onthemodelofhybridelectronicpublishing |