The impact of green technology innovation, pro-environmental behavior and eco-design on green new product success: examine the moderating role of green corporate image
Environmental consciousness has grown, and businesses have been increasingly compelled to adhere to international treaties and regulations. The present study posits that eco-design, green technology and pro-environmental behavior impact the success of new green products by utilizing green process in...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IOP Publishing
2025-01-01
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| Series: | Environmental Research Communications |
| Subjects: | |
| Online Access: | https://doi.org/10.1088/2515-7620/adaaca |
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