The impact of green technology innovation, pro-environmental behavior and eco-design on green new product success: examine the moderating role of green corporate image
Environmental consciousness has grown, and businesses have been increasingly compelled to adhere to international treaties and regulations. The present study posits that eco-design, green technology and pro-environmental behavior impact the success of new green products by utilizing green process in...
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| Format: | Article |
| Language: | English |
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IOP Publishing
2025-01-01
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| Series: | Environmental Research Communications |
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| Online Access: | https://doi.org/10.1088/2515-7620/adaaca |
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| author | Shahid Mahmood Asifa Iqbal El-Sayed M El-kenawy Marwa M Eid Amel Ali Alhussan Doaa Sami Khafaga |
| author_facet | Shahid Mahmood Asifa Iqbal El-Sayed M El-kenawy Marwa M Eid Amel Ali Alhussan Doaa Sami Khafaga |
| author_sort | Shahid Mahmood |
| collection | DOAJ |
| description | Environmental consciousness has grown, and businesses have been increasingly compelled to adhere to international treaties and regulations. The present study posits that eco-design, green technology and pro-environmental behavior impact the success of new green products by utilizing green process innovation and green product innovation as mediators, with green corporate image serving as a moderator. Furthermore, this study underscores the important of building a positive green corporate image to enhance the effectiveness of sustainable initiatives in the textile sector. Data for the present study were collected from 756 individuals in top, middle, and low-level management positions in various textile sectors operating in Pakistan, using a standardized questionnaire and appropriate sampling strategy for empirical investigation. Data were analyzed using Smart PLS. The results of this study demonstrate that eco-design, green technology and environmentally conscious behavior positively influence a company’s performance with new products. Green process innovation also mediated the relationship between eco-design, green technology, and pro-environmental behavior and a company’s success with new products. Additionally, the data reveal that a green corporate image moderates the link between green product innovation, green process innovation, and an organization’s performance with new products. The research also indicates that green product innovation does not attenuate the link between a company’s eco-design process and the success of new green products. The current study has significantly implications for management, theory, and practice, as it contributes to the existing literature with empirical research on green technology innovation, pro-environmental behavior, and organizational success in developing new products. |
| format | Article |
| id | doaj-art-99a2bf1f4d654f40ac5158db4b2b6723 |
| institution | Kabale University |
| issn | 2515-7620 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | IOP Publishing |
| record_format | Article |
| series | Environmental Research Communications |
| spelling | doaj-art-99a2bf1f4d654f40ac5158db4b2b67232025-02-07T10:41:12ZengIOP PublishingEnvironmental Research Communications2515-76202025-01-017101502810.1088/2515-7620/adaacaThe impact of green technology innovation, pro-environmental behavior and eco-design on green new product success: examine the moderating role of green corporate imageShahid Mahmood0https://orcid.org/0000-0003-1896-6252Asifa Iqbal1El-Sayed M El-kenawy2https://orcid.org/0000-0002-9221-7658Marwa M Eid3Amel Ali Alhussan4Doaa Sami Khafaga5Malik Firoz Khan Noon Business School, University of Sargodha , PakistanSchool of International Studies, Zhengzhou University , People’s Republic of ChinaSchool of ICT, Faculty of Engineering, Design and Information & Communications Technology (EDICT), Bahrain Polytechnic, PO Box 33349, Isa Town, Bahrain; Applied Science Research Center. Applied Science Private University , Amman, JordanFaculty of Artificial Intelligence, Delta University for Science and Technology , Mansoura, EgyptDepartment of Computer Sciences, College of Computer and Information Sciences, Princess Nourah Bint Abdulrahman University , PO Box 84428, Riyadh 11671, Saudi ArabiaDepartment of Computer Sciences, College of Computer and Information Sciences, Princess Nourah Bint Abdulrahman University , PO Box 84428, Riyadh 11671, Saudi ArabiaEnvironmental consciousness has grown, and businesses have been increasingly compelled to adhere to international treaties and regulations. The present study posits that eco-design, green technology and pro-environmental behavior impact the success of new green products by utilizing green process innovation and green product innovation as mediators, with green corporate image serving as a moderator. Furthermore, this study underscores the important of building a positive green corporate image to enhance the effectiveness of sustainable initiatives in the textile sector. Data for the present study were collected from 756 individuals in top, middle, and low-level management positions in various textile sectors operating in Pakistan, using a standardized questionnaire and appropriate sampling strategy for empirical investigation. Data were analyzed using Smart PLS. The results of this study demonstrate that eco-design, green technology and environmentally conscious behavior positively influence a company’s performance with new products. Green process innovation also mediated the relationship between eco-design, green technology, and pro-environmental behavior and a company’s success with new products. Additionally, the data reveal that a green corporate image moderates the link between green product innovation, green process innovation, and an organization’s performance with new products. The research also indicates that green product innovation does not attenuate the link between a company’s eco-design process and the success of new green products. The current study has significantly implications for management, theory, and practice, as it contributes to the existing literature with empirical research on green technology innovation, pro-environmental behavior, and organizational success in developing new products.https://doi.org/10.1088/2515-7620/adaacaeco-designgreen technologygreen corporate imagepro environmental behaviorgreen new product success |
| spellingShingle | Shahid Mahmood Asifa Iqbal El-Sayed M El-kenawy Marwa M Eid Amel Ali Alhussan Doaa Sami Khafaga The impact of green technology innovation, pro-environmental behavior and eco-design on green new product success: examine the moderating role of green corporate image Environmental Research Communications eco-design green technology green corporate image pro environmental behavior green new product success |
| title | The impact of green technology innovation, pro-environmental behavior and eco-design on green new product success: examine the moderating role of green corporate image |
| title_full | The impact of green technology innovation, pro-environmental behavior and eco-design on green new product success: examine the moderating role of green corporate image |
| title_fullStr | The impact of green technology innovation, pro-environmental behavior and eco-design on green new product success: examine the moderating role of green corporate image |
| title_full_unstemmed | The impact of green technology innovation, pro-environmental behavior and eco-design on green new product success: examine the moderating role of green corporate image |
| title_short | The impact of green technology innovation, pro-environmental behavior and eco-design on green new product success: examine the moderating role of green corporate image |
| title_sort | impact of green technology innovation pro environmental behavior and eco design on green new product success examine the moderating role of green corporate image |
| topic | eco-design green technology green corporate image pro environmental behavior green new product success |
| url | https://doi.org/10.1088/2515-7620/adaaca |
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