Trust among millennial generation domestic travelers in staying at eco-friendly hotels

This research aims to determine the beliefs of millennial domestic tourists regarding their intention to stay at an environmentally friendly hotel. The millennial generation is known as a group that has high sensitivity to social and environmental issues. Tourists' belief in environmentally fri...

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Main Authors: Mayang Fitri Anggani, I Gusti Agung Febrianto
Format: Article
Language:Indonesian
Published: Universitas Merdeka Malang 2025-01-01
Series:Jurnal Pariwisata Pesona
Subjects:
Online Access:https://jurnal.unmer.ac.id/index.php/jpp/article/view/14123
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author Mayang Fitri Anggani
I Gusti Agung Febrianto
author_facet Mayang Fitri Anggani
I Gusti Agung Febrianto
author_sort Mayang Fitri Anggani
collection DOAJ
description This research aims to determine the beliefs of millennial domestic tourists regarding their intention to stay at an environmentally friendly hotel. The millennial generation is known as a group that has high sensitivity to social and environmental issues. Tourists' belief in environmentally friendly hotels is the belief that the hotel consistently implements policies and actions oriented towards environmental preservation, such as efficient resource management and reducing negative impacts on the environment. Consumer belief includes their perception of a hotel's commitment to implementing real sustainable practices and not just green marketing efforts. Intention to stay at an eco-friendly hotel is influenced not only by individual preferences, but also by the extent to which tourists believe that the hotel can meet their expectations. This research focuses on domestic tourists from the millennial generation, consisting of 100 respondents. Next, the data was analyzed using quantitative descriptive methods. The results of this research show that millennial generation domestic tourists believe that environmentally friendly hotels have high value and quality and have sustainable benefits. The intention of domestic tourists from the millennial generation is also very high. This means that high intention shows a sense of concern for environmentally friendly hotels that support sustainability and benefit the environment.
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id doaj-art-9985c032eee64ca6aca4b2cec209b596
institution Kabale University
issn 1410-7252
2541-5859
language Indonesian
publishDate 2025-01-01
publisher Universitas Merdeka Malang
record_format Article
series Jurnal Pariwisata Pesona
spelling doaj-art-9985c032eee64ca6aca4b2cec209b5962025-08-25T05:27:26ZindUniversitas Merdeka MalangJurnal Pariwisata Pesona1410-72522541-58592025-01-019218819711228Trust among millennial generation domestic travelers in staying at eco-friendly hotelsMayang Fitri Anggani0I Gusti Agung Febrianto1Politeknik Pariwisata NHI BandungPoliteknik Pariwisata BaliThis research aims to determine the beliefs of millennial domestic tourists regarding their intention to stay at an environmentally friendly hotel. The millennial generation is known as a group that has high sensitivity to social and environmental issues. Tourists' belief in environmentally friendly hotels is the belief that the hotel consistently implements policies and actions oriented towards environmental preservation, such as efficient resource management and reducing negative impacts on the environment. Consumer belief includes their perception of a hotel's commitment to implementing real sustainable practices and not just green marketing efforts. Intention to stay at an eco-friendly hotel is influenced not only by individual preferences, but also by the extent to which tourists believe that the hotel can meet their expectations. This research focuses on domestic tourists from the millennial generation, consisting of 100 respondents. Next, the data was analyzed using quantitative descriptive methods. The results of this research show that millennial generation domestic tourists believe that environmentally friendly hotels have high value and quality and have sustainable benefits. The intention of domestic tourists from the millennial generation is also very high. This means that high intention shows a sense of concern for environmentally friendly hotels that support sustainability and benefit the environment.https://jurnal.unmer.ac.id/index.php/jpp/article/view/14123beliefintention to staymillennial generation
spellingShingle Mayang Fitri Anggani
I Gusti Agung Febrianto
Trust among millennial generation domestic travelers in staying at eco-friendly hotels
Jurnal Pariwisata Pesona
belief
intention to stay
millennial generation
title Trust among millennial generation domestic travelers in staying at eco-friendly hotels
title_full Trust among millennial generation domestic travelers in staying at eco-friendly hotels
title_fullStr Trust among millennial generation domestic travelers in staying at eco-friendly hotels
title_full_unstemmed Trust among millennial generation domestic travelers in staying at eco-friendly hotels
title_short Trust among millennial generation domestic travelers in staying at eco-friendly hotels
title_sort trust among millennial generation domestic travelers in staying at eco friendly hotels
topic belief
intention to stay
millennial generation
url https://jurnal.unmer.ac.id/index.php/jpp/article/view/14123
work_keys_str_mv AT mayangfitrianggani trustamongmillennialgenerationdomestictravelersinstayingatecofriendlyhotels
AT igustiagungfebrianto trustamongmillennialgenerationdomestictravelersinstayingatecofriendlyhotels