Plant-based diets among students at Rhodes University, South Africa: prevalence, motivations, and barriers

In the context of unsustainable food choices and consumption patterns, transition to plant-based diets is considered a pathway to reducing greenhouse gas emissions. The youths, and university students in particular, represent a distinctive demographic group with great potential to follow plant-based...

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Main Authors: Coral Andersson, Gladman Thondhlana
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-06-01
Series:Frontiers in Sustainable Food Systems
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Online Access:https://www.frontiersin.org/articles/10.3389/fsufs.2025.1429770/full
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author Coral Andersson
Gladman Thondhlana
author_facet Coral Andersson
Gladman Thondhlana
author_sort Coral Andersson
collection DOAJ
description In the context of unsustainable food choices and consumption patterns, transition to plant-based diets is considered a pathway to reducing greenhouse gas emissions. The youths, and university students in particular, represent a distinctive demographic group with great potential to follow plant-based diets, but limited knowledge concerning the prevalence and motivations of plant-based diets exists in the Global South. The aim of this study this research was to examine the prevalence of, motivations for and barriers to plant-based diets among Rhodes University students in South Africa. A total of 300 students responded positively to an online questionnaire survey. About 31% of the survey students followed a plant-based diet but this figure dropped to 18% when flexitarians were excluded from the analysis, with more females than males reporting so. The leading motivation for following plant-based diets was animal welfare concerns, followed by environmental sustainability, personal health, influence of family and friends, taste preference, saving money and sensory issues. There was a significant positive association between values relating to the environment - respecting the earth and protecting the environment and following a plant-based diet. Key barriers to plant-based diets reported included perceived high costs and lack of knowledge on plant-based diets. Interventions for promoting plant-based diets should make explicit, links between plant-based diets and the values people consider important and focus on removing constraints to encourage uptake of plant-based diets.
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spelling doaj-art-997cc5b919a8445cb369a15751b42cb72025-08-20T03:46:42ZengFrontiers Media S.A.Frontiers in Sustainable Food Systems2571-581X2025-06-01910.3389/fsufs.2025.14297701429770Plant-based diets among students at Rhodes University, South Africa: prevalence, motivations, and barriersCoral AnderssonGladman ThondhlanaIn the context of unsustainable food choices and consumption patterns, transition to plant-based diets is considered a pathway to reducing greenhouse gas emissions. The youths, and university students in particular, represent a distinctive demographic group with great potential to follow plant-based diets, but limited knowledge concerning the prevalence and motivations of plant-based diets exists in the Global South. The aim of this study this research was to examine the prevalence of, motivations for and barriers to plant-based diets among Rhodes University students in South Africa. A total of 300 students responded positively to an online questionnaire survey. About 31% of the survey students followed a plant-based diet but this figure dropped to 18% when flexitarians were excluded from the analysis, with more females than males reporting so. The leading motivation for following plant-based diets was animal welfare concerns, followed by environmental sustainability, personal health, influence of family and friends, taste preference, saving money and sensory issues. There was a significant positive association between values relating to the environment - respecting the earth and protecting the environment and following a plant-based diet. Key barriers to plant-based diets reported included perceived high costs and lack of knowledge on plant-based diets. Interventions for promoting plant-based diets should make explicit, links between plant-based diets and the values people consider important and focus on removing constraints to encourage uptake of plant-based diets.https://www.frontiersin.org/articles/10.3389/fsufs.2025.1429770/fullplant-based dietsuniversitiesprevalencemotivationbarriers
spellingShingle Coral Andersson
Gladman Thondhlana
Plant-based diets among students at Rhodes University, South Africa: prevalence, motivations, and barriers
Frontiers in Sustainable Food Systems
plant-based diets
universities
prevalence
motivation
barriers
title Plant-based diets among students at Rhodes University, South Africa: prevalence, motivations, and barriers
title_full Plant-based diets among students at Rhodes University, South Africa: prevalence, motivations, and barriers
title_fullStr Plant-based diets among students at Rhodes University, South Africa: prevalence, motivations, and barriers
title_full_unstemmed Plant-based diets among students at Rhodes University, South Africa: prevalence, motivations, and barriers
title_short Plant-based diets among students at Rhodes University, South Africa: prevalence, motivations, and barriers
title_sort plant based diets among students at rhodes university south africa prevalence motivations and barriers
topic plant-based diets
universities
prevalence
motivation
barriers
url https://www.frontiersin.org/articles/10.3389/fsufs.2025.1429770/full
work_keys_str_mv AT coralandersson plantbaseddietsamongstudentsatrhodesuniversitysouthafricaprevalencemotivationsandbarriers
AT gladmanthondhlana plantbaseddietsamongstudentsatrhodesuniversitysouthafricaprevalencemotivationsandbarriers