From greenwashing to green marketing – an approach to change consumer behaviour towards environmental issues in emerging countries
This study proposes greenwashing as a paradigm for altering consumer attitudes toward environmental challenges in emerging countries. This technique uses greenwashing as a planned obsolescence strategy to shift consumer attitudes toward environmental issues and eventually transition to a true green...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2024-09-01
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| Series: | Studia Ekonomiczne i Regionalne |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/ers-2024-0030 |
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