From greenwashing to green marketing – an approach to change consumer behaviour towards environmental issues in emerging countries
This study proposes greenwashing as a paradigm for altering consumer attitudes toward environmental challenges in emerging countries. This technique uses greenwashing as a planned obsolescence strategy to shift consumer attitudes toward environmental issues and eventually transition to a true green...
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| Format: | Article |
| Language: | English |
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Sciendo
2024-09-01
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| Series: | Studia Ekonomiczne i Regionalne |
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| Online Access: | https://doi.org/10.2478/ers-2024-0030 |
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| _version_ | 1850108188656926720 |
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| author | Bouchareb Nasser |
| author_facet | Bouchareb Nasser |
| author_sort | Bouchareb Nasser |
| collection | DOAJ |
| description | This study proposes greenwashing as a paradigm for altering consumer attitudes toward environmental challenges in emerging countries. This technique uses greenwashing as a planned obsolescence strategy to shift consumer attitudes toward environmental issues and eventually transition to a true green marketing approach. Despite the adverse perceptions connected with greenwashing, the study contends that it can play an important role in raising awareness about environmental concerns and promoting more responsible behaviour. It is important to be aware that greenwashing should not be considered to be a long-term solution. Government intervention is required to regulate and enforce acceptable practices in order to accomplish real change. The primary goal of this study is to provide a clear understanding of greenwashing’s function in influencing consumer views. |
| format | Article |
| id | doaj-art-9969a55d8de144c5927e09cbe5fa97b1 |
| institution | OA Journals |
| issn | 2451-182X |
| language | English |
| publishDate | 2024-09-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Studia Ekonomiczne i Regionalne |
| spelling | doaj-art-9969a55d8de144c5927e09cbe5fa97b12025-08-20T02:38:26ZengSciendoStudia Ekonomiczne i Regionalne2451-182X2024-09-0117354955610.2478/ers-2024-0030From greenwashing to green marketing – an approach to change consumer behaviour towards environmental issues in emerging countriesBouchareb Nasser01Faculty of Economics and Management, Ferhat Abbas University, AlgeriaThis study proposes greenwashing as a paradigm for altering consumer attitudes toward environmental challenges in emerging countries. This technique uses greenwashing as a planned obsolescence strategy to shift consumer attitudes toward environmental issues and eventually transition to a true green marketing approach. Despite the adverse perceptions connected with greenwashing, the study contends that it can play an important role in raising awareness about environmental concerns and promoting more responsible behaviour. It is important to be aware that greenwashing should not be considered to be a long-term solution. Government intervention is required to regulate and enforce acceptable practices in order to accomplish real change. The primary goal of this study is to provide a clear understanding of greenwashing’s function in influencing consumer views.https://doi.org/10.2478/ers-2024-0030consumer attitudesconsumer behaviourenvironmental issuesgreenwashinggreen marketingm14m30 |
| spellingShingle | Bouchareb Nasser From greenwashing to green marketing – an approach to change consumer behaviour towards environmental issues in emerging countries Studia Ekonomiczne i Regionalne consumer attitudes consumer behaviour environmental issues greenwashing green marketing m14 m30 |
| title | From greenwashing to green marketing – an approach to change consumer behaviour towards environmental issues in emerging countries |
| title_full | From greenwashing to green marketing – an approach to change consumer behaviour towards environmental issues in emerging countries |
| title_fullStr | From greenwashing to green marketing – an approach to change consumer behaviour towards environmental issues in emerging countries |
| title_full_unstemmed | From greenwashing to green marketing – an approach to change consumer behaviour towards environmental issues in emerging countries |
| title_short | From greenwashing to green marketing – an approach to change consumer behaviour towards environmental issues in emerging countries |
| title_sort | from greenwashing to green marketing an approach to change consumer behaviour towards environmental issues in emerging countries |
| topic | consumer attitudes consumer behaviour environmental issues greenwashing green marketing m14 m30 |
| url | https://doi.org/10.2478/ers-2024-0030 |
| work_keys_str_mv | AT boucharebnasser fromgreenwashingtogreenmarketinganapproachtochangeconsumerbehaviourtowardsenvironmentalissuesinemergingcountries |