How interpersonal closeness and social image concerns shape Pay-What-You-Want decisions independently: evidence from two large-scale online experiments
IntroductionThis study explores the interplay between two key drivers of prosocial behavior: social image concerns and interpersonal closeness. By disentangling their independent and combined effects in a Pay-What-You-Want setting, we provide new insights into their roles in shaping prosocial behavi...
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-06-01
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| Series: | Frontiers in Behavioral Economics |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/frbhe.2025.1536983/full |
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