Television viewing and personality needs of South African adolescents
ACCORDING to the needs-and gratifications approach, a person actively chooses programmes, articles and films and uses the content of this mass media material to gratify certain needs in him or herself. In this paper, results of a longitudinal study of the relationship between certain personality ne...
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| Format: | Article |
| Language: | English |
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University of Johannesburg
2022-11-01
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| Series: | Communicare |
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| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/2138 |
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| author | Daan van Vuuren J .J. de Beer S.H.C. du Toit |
| author_facet | Daan van Vuuren J .J. de Beer S.H.C. du Toit |
| author_sort | Daan van Vuuren |
| collection | DOAJ |
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ACCORDING to the needs-and gratifications approach, a person actively chooses programmes, articles and films and uses the content of this mass media material to gratify certain needs in him or herself. In this paper, results of a longitudinal study of the relationship between certain personality needs on the one hand and the television viewing behaviour and television programme preferences of adolescents on the other hand, are discussed. Based on a large scale South African study of the influence of television on school-going children, the data of approximately 2 000 adolescents, retested from their 12th to 18th year, are used. Multivariate statistical techniques, e.g. profile analysis, were used to analyze the data obtained by various psychometric instruments and questionnaires.
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| format | Article |
| id | doaj-art-99403a1bac224099bc586419091c1205 |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-11-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-99403a1bac224099bc586419091c12052025-01-20T08:42:32ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-11-014110.36615/jcsa.v4i1.2138Television viewing and personality needs of South African adolescentsDaan van Vuuren0J .J. de Beer1S.H.C. du Toit2Human Sciences Research Council (HSRC)Human Sciences Research Council (HSRC)Human Sciences Research Council (HSRC) ACCORDING to the needs-and gratifications approach, a person actively chooses programmes, articles and films and uses the content of this mass media material to gratify certain needs in him or herself. In this paper, results of a longitudinal study of the relationship between certain personality needs on the one hand and the television viewing behaviour and television programme preferences of adolescents on the other hand, are discussed. Based on a large scale South African study of the influence of television on school-going children, the data of approximately 2 000 adolescents, retested from their 12th to 18th year, are used. Multivariate statistical techniques, e.g. profile analysis, were used to analyze the data obtained by various psychometric instruments and questionnaires. https://journals.uj.ac.za/index.php/jcsa/article/view/2138Television viewingpersonality needsSouth African adolescentsneeds-and gratifications approachinfluence of television |
| spellingShingle | Daan van Vuuren J .J. de Beer S.H.C. du Toit Television viewing and personality needs of South African adolescents Communicare Television viewing personality needs South African adolescents needs-and gratifications approach influence of television |
| title | Television viewing and personality needs of South African adolescents |
| title_full | Television viewing and personality needs of South African adolescents |
| title_fullStr | Television viewing and personality needs of South African adolescents |
| title_full_unstemmed | Television viewing and personality needs of South African adolescents |
| title_short | Television viewing and personality needs of South African adolescents |
| title_sort | television viewing and personality needs of south african adolescents |
| topic | Television viewing personality needs South African adolescents needs-and gratifications approach influence of television |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/2138 |
| work_keys_str_mv | AT daanvanvuuren televisionviewingandpersonalityneedsofsouthafricanadolescents AT jjdebeer televisionviewingandpersonalityneedsofsouthafricanadolescents AT shcdutoit televisionviewingandpersonalityneedsofsouthafricanadolescents |