Do caldeirão de culturas ao buffet de diversidade cultural: os usos das “brasilidades” como discurso na moda contemporânea
The article analyzes the transformation of representations of Brazil in the context of globalization. From a field research conducted among agents in charge of the creation and simultaneous globalization of the discourse about the existence of a “Brazilian fash- ion”, we could perceive current uses...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade do Vale do Rio dos Sinos (UNISINOS)
2014-01-01
|
| Series: | Ciências Sociais Unisinos |
| Subjects: | |
| Online Access: | http://www.redalyc.org/articulo.oa?id=93831121004 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1825207519346163712 |
|---|---|
| author | Miqueli Michetti |
| author_facet | Miqueli Michetti |
| author_sort | Miqueli Michetti |
| collection | DOAJ |
| description | The article analyzes the transformation of representations of Brazil in the context of globalization. From a field research conducted among agents in charge of the creation and simultaneous globalization of the discourse about the existence of a “Brazilian fash- ion”, we could perceive current uses of Brasilianness in global and market terms. Such uses reveal a passage from the “mestizo” to the “diverse” as the typical characteristic of Brazilianness, a notion that is now conceived in its plural form. This conception is based on a perspective that tries to enumerate differences rather than subsume them into a single type, since the enumeration of the so-called national diversity would be the most convenient posture to adopt within the world market of symbolic goods, in which the notion of “cultural diversity” currently takes prime position. |
| format | Article |
| id | doaj-art-9935a0f236d64bfebf7d4aff01179da9 |
| institution | Kabale University |
| issn | 2177-6229 |
| language | Portuguese |
| publishDate | 2014-01-01 |
| publisher | Universidade do Vale do Rio dos Sinos (UNISINOS) |
| record_format | Article |
| series | Ciências Sociais Unisinos |
| spelling | doaj-art-9935a0f236d64bfebf7d4aff01179da92025-02-06T23:31:40ZporUniversidade do Vale do Rio dos Sinos (UNISINOS)Ciências Sociais Unisinos2177-62292014-01-015012533Do caldeirão de culturas ao buffet de diversidade cultural: os usos das “brasilidades” como discurso na moda contemporâneaMiqueli MichettiThe article analyzes the transformation of representations of Brazil in the context of globalization. From a field research conducted among agents in charge of the creation and simultaneous globalization of the discourse about the existence of a “Brazilian fash- ion”, we could perceive current uses of Brasilianness in global and market terms. Such uses reveal a passage from the “mestizo” to the “diverse” as the typical characteristic of Brazilianness, a notion that is now conceived in its plural form. This conception is based on a perspective that tries to enumerate differences rather than subsume them into a single type, since the enumeration of the so-called national diversity would be the most convenient posture to adopt within the world market of symbolic goods, in which the notion of “cultural diversity” currently takes prime position.http://www.redalyc.org/articulo.oa?id=93831121004globalization and cultural diversityglobal fashion marketmiscegenation and diversity |
| spellingShingle | Miqueli Michetti Do caldeirão de culturas ao buffet de diversidade cultural: os usos das “brasilidades” como discurso na moda contemporânea Ciências Sociais Unisinos globalization and cultural diversity global fashion market miscegenation and diversity |
| title | Do caldeirão de culturas ao buffet de diversidade cultural: os usos das “brasilidades” como discurso na moda contemporânea |
| title_full | Do caldeirão de culturas ao buffet de diversidade cultural: os usos das “brasilidades” como discurso na moda contemporânea |
| title_fullStr | Do caldeirão de culturas ao buffet de diversidade cultural: os usos das “brasilidades” como discurso na moda contemporânea |
| title_full_unstemmed | Do caldeirão de culturas ao buffet de diversidade cultural: os usos das “brasilidades” como discurso na moda contemporânea |
| title_short | Do caldeirão de culturas ao buffet de diversidade cultural: os usos das “brasilidades” como discurso na moda contemporânea |
| title_sort | do caldeirao de culturas ao buffet de diversidade cultural os usos das brasilidades como discurso na moda contemporanea |
| topic | globalization and cultural diversity global fashion market miscegenation and diversity |
| url | http://www.redalyc.org/articulo.oa?id=93831121004 |
| work_keys_str_mv | AT miquelimichetti docaldeiraodeculturasaobuffetdediversidadeculturalosusosdasbrasilidadescomodiscursonamodacontemporanea |