Children-Engaging Social and Environmental Initiatives as Determinants of Corporate Reputation
Objective: The paper aims to explore children-engaging social and green initiatives as determinants of corporate reputation. Research Design & Methods: The research data were collected by means of a consumer survey (n=354) in Lithuania. During the research, consumers’ perception and attitudes t...
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| Format: | Article |
| Language: | English |
| Published: |
Cracow University of Economics
2015-12-01
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| Series: | Entrepreneurial Business and Economics Review |
| Subjects: | |
| Online Access: | https://eber.uek.krakow.pl/index.php/eber/article/view/109 |
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