Empowering women in rural India: characteristics and intentions for sustainable entrepreneurship
This study aims to enhance the understanding of individual-level factors that influence rural women’s intentions to engage in sustainable entrepreneurship in India. This study explores the direct impact of perceived capability, social perception, and individual competencies on women’s sustainable en...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2025-12-01
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| Series: | Cogent Business & Management |
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| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2025.2461234 |
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| author | Madhukara Nayak Pushparaj M. Nayak |
| author_facet | Madhukara Nayak Pushparaj M. Nayak |
| author_sort | Madhukara Nayak |
| collection | DOAJ |
| description | This study aims to enhance the understanding of individual-level factors that influence rural women’s intentions to engage in sustainable entrepreneurship in India. This study explores the direct impact of perceived capability, social perception, and individual competencies on women’s sustainable entrepreneurial intention (SEI). In addition, this study investigated how these variables indirectly affect perceived opportunities. A quantitative methodology was used, with randomly distributed questionnaires among rural women in India. A total of 1250 responses were collected and analyzed using structural equation modeling (SEM) with partial least squares (PLS). The results revealed that perceived capability (β = 0.103), individual competencies (β = 0.052), and social perception (β = 0.226) significantly and positively influenced the SEI. Furthermore, this study indicates that perceived opportunity serves as a mediator in the relationships between perceived capability, social perception, individual competencies, and SEI of women. The proposed model explained 50.9% of the variance in SEI. This study contributes to the existing literature by empirically analyzing the connection between the individual characteristics of women and their intentions to pursue sustainable entrepreneurship, focusing specifically on rural women in India. |
| format | Article |
| id | doaj-art-98ea4285adb54a69835da42096146ed0 |
| institution | Kabale University |
| issn | 2331-1975 |
| language | English |
| publishDate | 2025-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Business & Management |
| spelling | doaj-art-98ea4285adb54a69835da42096146ed02025-02-05T09:25:27ZengTaylor & Francis GroupCogent Business & Management2331-19752025-12-0112110.1080/23311975.2025.2461234Empowering women in rural India: characteristics and intentions for sustainable entrepreneurshipMadhukara Nayak0Pushparaj M. Nayak1Department of Mechanical Engineering, Shri Madhwa Vadiraja Institute of Technology and Management, IndiaDepartment of Commerce, Manipal Academy of Higher Education Manipal, IndiaThis study aims to enhance the understanding of individual-level factors that influence rural women’s intentions to engage in sustainable entrepreneurship in India. This study explores the direct impact of perceived capability, social perception, and individual competencies on women’s sustainable entrepreneurial intention (SEI). In addition, this study investigated how these variables indirectly affect perceived opportunities. A quantitative methodology was used, with randomly distributed questionnaires among rural women in India. A total of 1250 responses were collected and analyzed using structural equation modeling (SEM) with partial least squares (PLS). The results revealed that perceived capability (β = 0.103), individual competencies (β = 0.052), and social perception (β = 0.226) significantly and positively influenced the SEI. Furthermore, this study indicates that perceived opportunity serves as a mediator in the relationships between perceived capability, social perception, individual competencies, and SEI of women. The proposed model explained 50.9% of the variance in SEI. This study contributes to the existing literature by empirically analyzing the connection between the individual characteristics of women and their intentions to pursue sustainable entrepreneurship, focusing specifically on rural women in India.https://www.tandfonline.com/doi/10.1080/23311975.2025.2461234Indiaperceived capabilitysocial perceptionindividual competenciesperceived opportunitysustainable entrepreneurial intention |
| spellingShingle | Madhukara Nayak Pushparaj M. Nayak Empowering women in rural India: characteristics and intentions for sustainable entrepreneurship Cogent Business & Management India perceived capability social perception individual competencies perceived opportunity sustainable entrepreneurial intention |
| title | Empowering women in rural India: characteristics and intentions for sustainable entrepreneurship |
| title_full | Empowering women in rural India: characteristics and intentions for sustainable entrepreneurship |
| title_fullStr | Empowering women in rural India: characteristics and intentions for sustainable entrepreneurship |
| title_full_unstemmed | Empowering women in rural India: characteristics and intentions for sustainable entrepreneurship |
| title_short | Empowering women in rural India: characteristics and intentions for sustainable entrepreneurship |
| title_sort | empowering women in rural india characteristics and intentions for sustainable entrepreneurship |
| topic | India perceived capability social perception individual competencies perceived opportunity sustainable entrepreneurial intention |
| url | https://www.tandfonline.com/doi/10.1080/23311975.2025.2461234 |
| work_keys_str_mv | AT madhukaranayak empoweringwomeninruralindiacharacteristicsandintentionsforsustainableentrepreneurship AT pushparajmnayak empoweringwomeninruralindiacharacteristicsandintentionsforsustainableentrepreneurship |