The effect of customer value and trust on customer satisfaction and its impact on customer loyalty
Customer value and trust are important factors that can significantly impact customer satisfaction. When a customer perceives that they are receiving value from a product or service and trust the brand or business that is providing it, they are more likely to be satisfied with their overall experien...
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| Format: | Article |
| Language: | English |
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Indonesian Institute for Counseling, Education and Therapy (IICET)
2023-09-01
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| Series: | JPPI (Jurnal Penelitian Pendidikan Indonesia) |
| Subjects: | |
| Online Access: | https://jurnal.iicet.org/index.php/jppi/article/view/2274 |
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| _version_ | 1832584669585997824 |
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| author | Yudhi Koesworodjati Ratu Hedy Syahidah Budiarti |
| author_facet | Yudhi Koesworodjati Ratu Hedy Syahidah Budiarti |
| author_sort | Yudhi Koesworodjati |
| collection | DOAJ |
| description | Customer value and trust are important factors that can significantly impact customer satisfaction. When a customer perceives that they are receiving value from a product or service and trust the brand or business that is providing it, they are more likely to be satisfied with their overall experience. This study aims to determine the Influence of Customer Value and Trust on Customer Satisfaction and its impact on the Costumer Loyalty Survey on the Costumer Spare Parts Excavator in CV. Bandung Jaya Diesel Bandung. This research was conducted by taking a sample of 70 people. Analysis of the results of this study using path analysis. The results of this research are the influence of the variable (Y) consumer satisfaction on consumer loyalty is indicated by a regression coefficient of 0.867 with other factors other than the variable (Z) customer loyalty of 0.133. Thus, it can be concluded that there is an influence of consumer satisfaction (Y) on consumer loyalty (Z) of 86.7% and other factors that affect consumer loyalty other than customer satisfaction (Y) of 13.3%. |
| format | Article |
| id | doaj-art-98b38c71181e40d3ba25c18d3c786f6d |
| institution | Kabale University |
| issn | 2477-8524 2502-8103 |
| language | English |
| publishDate | 2023-09-01 |
| publisher | Indonesian Institute for Counseling, Education and Therapy (IICET) |
| record_format | Article |
| series | JPPI (Jurnal Penelitian Pendidikan Indonesia) |
| spelling | doaj-art-98b38c71181e40d3ba25c18d3c786f6d2025-01-27T12:24:49ZengIndonesian Institute for Counseling, Education and Therapy (IICET)JPPI (Jurnal Penelitian Pendidikan Indonesia)2477-85242502-81032023-09-01931273128010.29210/0202322741393The effect of customer value and trust on customer satisfaction and its impact on customer loyaltyYudhi Koesworodjati0Ratu Hedy Syahidah Budiarti1Universitas Pasundan BandungUniversitas Pasundan BandungCustomer value and trust are important factors that can significantly impact customer satisfaction. When a customer perceives that they are receiving value from a product or service and trust the brand or business that is providing it, they are more likely to be satisfied with their overall experience. This study aims to determine the Influence of Customer Value and Trust on Customer Satisfaction and its impact on the Costumer Loyalty Survey on the Costumer Spare Parts Excavator in CV. Bandung Jaya Diesel Bandung. This research was conducted by taking a sample of 70 people. Analysis of the results of this study using path analysis. The results of this research are the influence of the variable (Y) consumer satisfaction on consumer loyalty is indicated by a regression coefficient of 0.867 with other factors other than the variable (Z) customer loyalty of 0.133. Thus, it can be concluded that there is an influence of consumer satisfaction (Y) on consumer loyalty (Z) of 86.7% and other factors that affect consumer loyalty other than customer satisfaction (Y) of 13.3%.https://jurnal.iicet.org/index.php/jppi/article/view/2274customer value trustcustomer satisfactioncustomer loyalty |
| spellingShingle | Yudhi Koesworodjati Ratu Hedy Syahidah Budiarti The effect of customer value and trust on customer satisfaction and its impact on customer loyalty JPPI (Jurnal Penelitian Pendidikan Indonesia) customer value trust customer satisfaction customer loyalty |
| title | The effect of customer value and trust on customer satisfaction and its impact on customer loyalty |
| title_full | The effect of customer value and trust on customer satisfaction and its impact on customer loyalty |
| title_fullStr | The effect of customer value and trust on customer satisfaction and its impact on customer loyalty |
| title_full_unstemmed | The effect of customer value and trust on customer satisfaction and its impact on customer loyalty |
| title_short | The effect of customer value and trust on customer satisfaction and its impact on customer loyalty |
| title_sort | effect of customer value and trust on customer satisfaction and its impact on customer loyalty |
| topic | customer value trust customer satisfaction customer loyalty |
| url | https://jurnal.iicet.org/index.php/jppi/article/view/2274 |
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