Are Sales Successful Due to Salespeople Expertise and Adaptability? Gender and Age Dynamics in Investment Banking
This study provides valuable insights into understanding how salesperson behavior, whether technical knowledge (TK) or adaptive selling behavior (ASB), influences a customer’s attitude toward the salesperson (AS). We analyzed the relationships between investment bank customers and the bank in Chile...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-02-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440251318464 |
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