Examining the influence of avatar identification on sharing intention in the metaverse: The mediating role of immersion and moderating effect of perceived social distance
This study aims to investigate the impact of avatar identification on the intention to share by examining the mediating role of user immersion and the moderating effect of perceived social distance. For this, we collected 228 higher education students in South Korea through a survey and used hierarc...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Lomonosov Moscow State University. Faculty of Journalism
2025-03-01
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| Series: | World of Media |
| Subjects: | |
| Online Access: | http://worldofmedia.ru/volumes/2025/2025_Issue_1/World%20of%20Media_1-2025-54-78.pdf |
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