Scale Development on the Effect of Social Media Influencers on Purchase Intention

Scale Development on the Effect of Social Media Influencers on Purchase Intention

A Social Media Influencer (SMI) is a new independent third party that uses social media to shape audience attitudes. SMIs are present on most digital media platforms such as Facebook, Instagram, Twitter and YouTube, and build their sphere of influence by sharing their experiences on a wide range of...

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Bibliographic Details
Main Authors: Murat Selim Selvi, Şermin Önem
Format: Article
Language:English
Published: Mehmet Akif Ersoy University 2024-06-01
Series:Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Subjects:
social media influencer
scale development
purchase intention
Online Access:https://dergipark.org.tr/en/download/article-file/3710299
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