Opinion dynamics of leaders and followers with multi-criteria influence functions for urban transport project application

Abstract This work proposes an opinion dynamics model describing public interactions on a given issue of public interest, with opinion leaders expressing changing support or opposition over time. Motivated by a system of ordinary differential equations from prior work, extensions were introduced acc...

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Main Authors: Julius Selle, Rica Villarosa, Charldy Wenceslao, Dharyll Prince Abellana, Rhoda Namoco, John Kevin Padro, Lanndon Ocampo
Format: Article
Language:English
Published: Springer 2025-08-01
Series:Computational Urban Science
Subjects:
Online Access:https://doi.org/10.1007/s43762-025-00197-7
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author Julius Selle
Rica Villarosa
Charldy Wenceslao
Dharyll Prince Abellana
Rhoda Namoco
John Kevin Padro
Lanndon Ocampo
author_facet Julius Selle
Rica Villarosa
Charldy Wenceslao
Dharyll Prince Abellana
Rhoda Namoco
John Kevin Padro
Lanndon Ocampo
author_sort Julius Selle
collection DOAJ
description Abstract This work proposes an opinion dynamics model describing public interactions on a given issue of public interest, with opinion leaders expressing changing support or opposition over time. Motivated by a system of ordinary differential equations from prior work, extensions were introduced accounting for the degree and direction of opinion leaders’ support, including the time-dependent parameters associated with their capacities to affect public opinion. Aside from these advances, the proposed model defines the degree of support of opinion leaders as a multi-criteria concept, a more realistic and comprehensive representation of their influence. The proposed dynamical system was applied in a case study modelling public opinion on a bus rapid transit (BRT) project. The model parameters linked to the interactions of sub-populations were adopted from a previous study. Meanwhile, archival data were extracted to proxy the influence capacities of opinion leaders and their degree of support under a specific criterion. Operations of intuitionistic fuzzy sets, more generalized sets that handle data ambiguity, were implemented to generate multi-criteria support (or opposition) degrees of opinion leaders over time. Findings suggest the following: (1) in the absence of opinion leaders, the public becomes indifferent about their opinion on the BRT project, (2) public opinion tends to be highly influenced by opinion leaders, and (3) intervention of opinion leaders results in a “polarizing effect”, where neutral sub-population dissipates in favor of the agree or disagree sub-population. These findings help determine the level of public support for a given project in the presence of opinion leaders.
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spelling doaj-art-988a8a770cd744709db7fb42bedd60ef2025-08-20T03:42:48ZengSpringerComputational Urban Science2730-68522025-08-015112410.1007/s43762-025-00197-7Opinion dynamics of leaders and followers with multi-criteria influence functions for urban transport project applicationJulius Selle0Rica Villarosa1Charldy Wenceslao2Dharyll Prince Abellana3Rhoda Namoco4John Kevin Padro5Lanndon Ocampo6Department of Mathematics and Statistics, Cebu Technological UniversityCenter for Applied Mathematics and Operations Research, Cebu Technological UniversityCenter for Applied Mathematics and Operations Research, Cebu Technological UniversityDepartment of Computer Science, College of Science, University of the Philippines Cebu, Gorordo AvenueDepartment of Applied Mathematics, College of Science and Mathematics, University of Science and Technology of Southern PhilippinesDepartment of Mathematics and Statistics, Cebu Technological UniversityCenter for Applied Mathematics and Operations Research, Cebu Technological UniversityAbstract This work proposes an opinion dynamics model describing public interactions on a given issue of public interest, with opinion leaders expressing changing support or opposition over time. Motivated by a system of ordinary differential equations from prior work, extensions were introduced accounting for the degree and direction of opinion leaders’ support, including the time-dependent parameters associated with their capacities to affect public opinion. Aside from these advances, the proposed model defines the degree of support of opinion leaders as a multi-criteria concept, a more realistic and comprehensive representation of their influence. The proposed dynamical system was applied in a case study modelling public opinion on a bus rapid transit (BRT) project. The model parameters linked to the interactions of sub-populations were adopted from a previous study. Meanwhile, archival data were extracted to proxy the influence capacities of opinion leaders and their degree of support under a specific criterion. Operations of intuitionistic fuzzy sets, more generalized sets that handle data ambiguity, were implemented to generate multi-criteria support (or opposition) degrees of opinion leaders over time. Findings suggest the following: (1) in the absence of opinion leaders, the public becomes indifferent about their opinion on the BRT project, (2) public opinion tends to be highly influenced by opinion leaders, and (3) intervention of opinion leaders results in a “polarizing effect”, where neutral sub-population dissipates in favor of the agree or disagree sub-population. These findings help determine the level of public support for a given project in the presence of opinion leaders.https://doi.org/10.1007/s43762-025-00197-7Public transportOpinion dynamicsOpinion leadersMulti-criteria supportIntuitionistic fuzzy sets
spellingShingle Julius Selle
Rica Villarosa
Charldy Wenceslao
Dharyll Prince Abellana
Rhoda Namoco
John Kevin Padro
Lanndon Ocampo
Opinion dynamics of leaders and followers with multi-criteria influence functions for urban transport project application
Computational Urban Science
Public transport
Opinion dynamics
Opinion leaders
Multi-criteria support
Intuitionistic fuzzy sets
title Opinion dynamics of leaders and followers with multi-criteria influence functions for urban transport project application
title_full Opinion dynamics of leaders and followers with multi-criteria influence functions for urban transport project application
title_fullStr Opinion dynamics of leaders and followers with multi-criteria influence functions for urban transport project application
title_full_unstemmed Opinion dynamics of leaders and followers with multi-criteria influence functions for urban transport project application
title_short Opinion dynamics of leaders and followers with multi-criteria influence functions for urban transport project application
title_sort opinion dynamics of leaders and followers with multi criteria influence functions for urban transport project application
topic Public transport
Opinion dynamics
Opinion leaders
Multi-criteria support
Intuitionistic fuzzy sets
url https://doi.org/10.1007/s43762-025-00197-7
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