Country image and branding of Slovakia

The paper points at some points of country marketing, for example how European countries could be successful in the situation of global competitiveness, not only taking into account their history or culture but also in the area of product image, such as a country of origin. Country in its own is als...

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Main Authors: Katarína Kleinová, Johana Űrgeová
Format: Article
Language:English
Published: Wydawnictwo SGGW - Warsaw University of Life Sciences Press 2011-06-01
Series:Polityki Europejskie, Finanse i Marketing
Online Access:https://pefim.sggw.edu.pl/article/view/1513
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author Katarína Kleinová
Johana Űrgeová
author_facet Katarína Kleinová
Johana Űrgeová
author_sort Katarína Kleinová
collection DOAJ
description The paper points at some points of country marketing, for example how European countries could be successful in the situation of global competitiveness, not only taking into account their history or culture but also in the area of product image, such as a country of origin. Country in its own is also a way of a brand. Most countries communicate with the rest of the world on several levels and so they create their images whether knowingly or randomly. Political decisions of the government, the ways of attracting foreign investors and skilled workforce, export of products, export of culture, promotion of tourism and ultimately inhabitants themselves of the country are also either positively or negatively involved in creating the country image.
format Article
id doaj-art-981f5a71b32b41bba06b1077d0706a82
institution Kabale University
issn 2081-3430
2544-0640
language English
publishDate 2011-06-01
publisher Wydawnictwo SGGW - Warsaw University of Life Sciences Press
record_format Article
series Polityki Europejskie, Finanse i Marketing
spelling doaj-art-981f5a71b32b41bba06b1077d0706a822025-02-03T11:10:52ZengWydawnictwo SGGW - Warsaw University of Life Sciences PressPolityki Europejskie, Finanse i Marketing2081-34302544-06402011-06-015(54)Country image and branding of SlovakiaKatarína KleinováJohana ŰrgeováThe paper points at some points of country marketing, for example how European countries could be successful in the situation of global competitiveness, not only taking into account their history or culture but also in the area of product image, such as a country of origin. Country in its own is also a way of a brand. Most countries communicate with the rest of the world on several levels and so they create their images whether knowingly or randomly. Political decisions of the government, the ways of attracting foreign investors and skilled workforce, export of products, export of culture, promotion of tourism and ultimately inhabitants themselves of the country are also either positively or negatively involved in creating the country image.https://pefim.sggw.edu.pl/article/view/1513
spellingShingle Katarína Kleinová
Johana Űrgeová
Country image and branding of Slovakia
Polityki Europejskie, Finanse i Marketing
title Country image and branding of Slovakia
title_full Country image and branding of Slovakia
title_fullStr Country image and branding of Slovakia
title_full_unstemmed Country image and branding of Slovakia
title_short Country image and branding of Slovakia
title_sort country image and branding of slovakia
url https://pefim.sggw.edu.pl/article/view/1513
work_keys_str_mv AT katarinakleinova countryimageandbrandingofslovakia
AT johanaurgeova countryimageandbrandingofslovakia