Winery diversification options for Native American tribal enterprises

Purpose – This study examined the perceptions of tribal members regarding the strengths, challenges and opportunities presented by tribal winery operation. Issues of business diversification, marketing, perceived barriers to success, potential benefits to the tribe and the role of agriculture in the...

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Bibliographic Details
Main Authors: Randi Hutchens, Kelly Way, Jennifer N. Becnel
Format: Article
Language:English
Published: Emerald Publishing 2023-11-01
Series:International Hospitality Review
Subjects:
Online Access:https://www.emerald.com/insight/content/doi/10.1108/IHR-06-2021-0048/full/pdf
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