Winery diversification options for Native American tribal enterprises
Purpose – This study examined the perceptions of tribal members regarding the strengths, challenges and opportunities presented by tribal winery operation. Issues of business diversification, marketing, perceived barriers to success, potential benefits to the tribe and the role of agriculture in the...
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2023-11-01
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| Series: | International Hospitality Review |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/IHR-06-2021-0048/full/pdf |
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| _version_ | 1850058215866236928 |
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| author | Randi Hutchens Kelly Way Jennifer N. Becnel |
| author_facet | Randi Hutchens Kelly Way Jennifer N. Becnel |
| author_sort | Randi Hutchens |
| collection | DOAJ |
| description | Purpose – This study examined the perceptions of tribal members regarding the strengths, challenges and opportunities presented by tribal winery operation. Issues of business diversification, marketing, perceived barriers to success, potential benefits to the tribe and the role of agriculture in the preservation of tribal heritage were considered. Design/methodology/approach – A modified mixed-methods exploratory sequential research model was used to collect and organize data in two studies. In Study 1 quantitative data was used to inform the development of Study 2 which included a qualitative interview protocol. Qualitative interviews followed to elaborate on the various aspects of each of these areas of consideration. Findings – Results indicate that there is neutral to positive opinion on tribal wineries and that any venture would have to be carefully thought out in terms of marketing and preserving tribal heritage. Practical implications – This research examined the potential strengths, challenges and opportunities provided by tribal winery operation that can be used to inform future business practices. Originality/value – The results of this research provide a framework for consideration of the potential strengths and opportunities provided by tribal winery operation. |
| format | Article |
| id | doaj-art-981e16df5cd440c3abd4410ae6dc8d7e |
| institution | DOAJ |
| issn | 2516-8142 |
| language | English |
| publishDate | 2023-11-01 |
| publisher | Emerald Publishing |
| record_format | Article |
| series | International Hospitality Review |
| spelling | doaj-art-981e16df5cd440c3abd4410ae6dc8d7e2025-08-20T02:51:14ZengEmerald PublishingInternational Hospitality Review2516-81422023-11-0137233435810.1108/IHR-06-2021-0048Winery diversification options for Native American tribal enterprisesRandi Hutchens0Kelly Way1Jennifer N. Becnel2Hospitality Management, University of Arkansas Fayetteville, Fayetteville, Arkansas, USAHospitality Management, University of Arkansas Fayetteville, Fayetteville, Arkansas, USAHuman Development and Family Sciences, University of Arkansas Fayetteville, Fayetteville, Arkansas, USAPurpose – This study examined the perceptions of tribal members regarding the strengths, challenges and opportunities presented by tribal winery operation. Issues of business diversification, marketing, perceived barriers to success, potential benefits to the tribe and the role of agriculture in the preservation of tribal heritage were considered. Design/methodology/approach – A modified mixed-methods exploratory sequential research model was used to collect and organize data in two studies. In Study 1 quantitative data was used to inform the development of Study 2 which included a qualitative interview protocol. Qualitative interviews followed to elaborate on the various aspects of each of these areas of consideration. Findings – Results indicate that there is neutral to positive opinion on tribal wineries and that any venture would have to be carefully thought out in terms of marketing and preserving tribal heritage. Practical implications – This research examined the potential strengths, challenges and opportunities provided by tribal winery operation that can be used to inform future business practices. Originality/value – The results of this research provide a framework for consideration of the potential strengths and opportunities provided by tribal winery operation.https://www.emerald.com/insight/content/doi/10.1108/IHR-06-2021-0048/full/pdfNative American wineTribal operationsAgricultureEconomics |
| spellingShingle | Randi Hutchens Kelly Way Jennifer N. Becnel Winery diversification options for Native American tribal enterprises International Hospitality Review Native American wine Tribal operations Agriculture Economics |
| title | Winery diversification options for Native American tribal enterprises |
| title_full | Winery diversification options for Native American tribal enterprises |
| title_fullStr | Winery diversification options for Native American tribal enterprises |
| title_full_unstemmed | Winery diversification options for Native American tribal enterprises |
| title_short | Winery diversification options for Native American tribal enterprises |
| title_sort | winery diversification options for native american tribal enterprises |
| topic | Native American wine Tribal operations Agriculture Economics |
| url | https://www.emerald.com/insight/content/doi/10.1108/IHR-06-2021-0048/full/pdf |
| work_keys_str_mv | AT randihutchens winerydiversificationoptionsfornativeamericantribalenterprises AT kellyway winerydiversificationoptionsfornativeamericantribalenterprises AT jennifernbecnel winerydiversificationoptionsfornativeamericantribalenterprises |