Effect of Brand Image, Education Cost, and Education Facilities on Student’s Decision in Choosing Accounting Department

<p class="AbstakIndo">This research aims to know the illustration of brand image, education cost, and education facilities related to the student’s decision in choosing the Accounting Department, Faculty of Teacher Training of Universitas Islam Riau. This research was conducted in Au...

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Main Author: Akhmad Suyono
Format: Article
Language:English
Published: Universitas Negeri Semarang 2017-06-01
Series:Dinamika Pendidikan
Subjects:
Online Access:https://journal.unnes.ac.id/nju/index.php/DP/article/view/10580
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author Akhmad Suyono
author_facet Akhmad Suyono
author_sort Akhmad Suyono
collection DOAJ
description <p class="AbstakIndo">This research aims to know the illustration of brand image, education cost, and education facilities related to the student’s decision in choosing the Accounting Department, Faculty of Teacher Training of Universitas Islam Riau. This research was conducted in August 2016. The subject in this research is the students of FKIP Accounting Department of Universitas Islam Riau, semester 3, 5 and 7 with a population of 318 students. 177 students were analyzed as sample. The technique of research used random sampling and method used descriptive quantitative. The data of brand image, education costs, education facilities, and student’s decisions are obtained from questionnaires. Multiple linear regressions were used to analyse the data and the calculation of coefficient determinant (R) was used to know the influence of brand image, education cost, and education facilities.</p>
format Article
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issn 1907-3720
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publisher Universitas Negeri Semarang
record_format Article
series Dinamika Pendidikan
spelling doaj-art-9802d843a2f1408298dfa3e4d0ad024b2025-08-20T01:58:36ZengUniversitas Negeri SemarangDinamika Pendidikan1907-37202017-06-01121283310.15294/dp.v12i1.105806257Effect of Brand Image, Education Cost, and Education Facilities on Student’s Decision in Choosing Accounting DepartmentAkhmad Suyono0Universitas Islam Riau, Indonesia<p class="AbstakIndo">This research aims to know the illustration of brand image, education cost, and education facilities related to the student’s decision in choosing the Accounting Department, Faculty of Teacher Training of Universitas Islam Riau. This research was conducted in August 2016. The subject in this research is the students of FKIP Accounting Department of Universitas Islam Riau, semester 3, 5 and 7 with a population of 318 students. 177 students were analyzed as sample. The technique of research used random sampling and method used descriptive quantitative. The data of brand image, education costs, education facilities, and student’s decisions are obtained from questionnaires. Multiple linear regressions were used to analyse the data and the calculation of coefficient determinant (R) was used to know the influence of brand image, education cost, and education facilities.</p>https://journal.unnes.ac.id/nju/index.php/DP/article/view/10580Effect of Brand ImageEducation CostsEducation FacilitiesStudent Decesion
spellingShingle Akhmad Suyono
Effect of Brand Image, Education Cost, and Education Facilities on Student’s Decision in Choosing Accounting Department
Dinamika Pendidikan
Effect of Brand Image
Education Costs
Education Facilities
Student Decesion
title Effect of Brand Image, Education Cost, and Education Facilities on Student’s Decision in Choosing Accounting Department
title_full Effect of Brand Image, Education Cost, and Education Facilities on Student’s Decision in Choosing Accounting Department
title_fullStr Effect of Brand Image, Education Cost, and Education Facilities on Student’s Decision in Choosing Accounting Department
title_full_unstemmed Effect of Brand Image, Education Cost, and Education Facilities on Student’s Decision in Choosing Accounting Department
title_short Effect of Brand Image, Education Cost, and Education Facilities on Student’s Decision in Choosing Accounting Department
title_sort effect of brand image education cost and education facilities on student s decision in choosing accounting department
topic Effect of Brand Image
Education Costs
Education Facilities
Student Decesion
url https://journal.unnes.ac.id/nju/index.php/DP/article/view/10580
work_keys_str_mv AT akhmadsuyono effectofbrandimageeducationcostandeducationfacilitiesonstudentsdecisioninchoosingaccountingdepartment