Insurance literacy, perceived trust and insurance inclusion in Uganda

Purpose – This study primarily aimed to explore how insurance literacy and perceived trust interact to affect insurance inclusion in Uganda. Through this, we aimed to determine whether perceived trust serves as a mediator in the relationship between insurance literacy and insurance inclusion. Design...

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Main Authors: Archillies Kiwanuka, Athenia Bongani Sibindi
Format: Article
Language:English
Published: Emerald Publishing 2025-06-01
Series:Management Matters
Subjects:
Online Access:https://www.emerald.com/insight/content/doi/10.1108/MANM-05-2024-0028/full/pdf
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author Archillies Kiwanuka
Athenia Bongani Sibindi
author_facet Archillies Kiwanuka
Athenia Bongani Sibindi
author_sort Archillies Kiwanuka
collection DOAJ
description Purpose – This study primarily aimed to explore how insurance literacy and perceived trust interact to affect insurance inclusion in Uganda. Through this, we aimed to determine whether perceived trust serves as a mediator in the relationship between insurance literacy and insurance inclusion. Design/methodology/approach – This research employed a correlational, cross-sectional and quantitative approach. A total of 400 voluntarily insured individuals in Uganda were sampled. Structured survey questionnaires were employed for data collection. PLS-SEM with bootstrapping was used to examine the hypothesized relationships. Findings – The findings indicated a significant, positive correlation between insurance literacy with both insurance inclusion and perceived trust. Furthermore, perceived trust was identified as having a positive and significant impact on insurance inclusion in Uganda. Perceived trust was also established as a significant mediator in the connection between insurance literacy and insurance inclusion in the context of Uganda. Originality/value – The contribution of this research resides in its explanation of how insurance literacy influences insurance inclusion in Uganda. For insurance literacy to influence insurance inclusion, a significant portion of insurance literacy is mediated through perceived trust of insurance providers.
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spelling doaj-art-97fd1991339d4a44ae7d50dea77ebe0a2025-08-20T03:10:24ZengEmerald PublishingManagement Matters2752-83592025-06-01221355110.1108/MANM-05-2024-0028Insurance literacy, perceived trust and insurance inclusion in UgandaArchillies Kiwanuka0Athenia Bongani Sibindi1Department of Accounting and Finance, Makerere University Business School, Kampala, UgandaDepartment of Finance, Risk Management and Banking, University of South Africa, Pretoria, South AfricaPurpose – This study primarily aimed to explore how insurance literacy and perceived trust interact to affect insurance inclusion in Uganda. Through this, we aimed to determine whether perceived trust serves as a mediator in the relationship between insurance literacy and insurance inclusion. Design/methodology/approach – This research employed a correlational, cross-sectional and quantitative approach. A total of 400 voluntarily insured individuals in Uganda were sampled. Structured survey questionnaires were employed for data collection. PLS-SEM with bootstrapping was used to examine the hypothesized relationships. Findings – The findings indicated a significant, positive correlation between insurance literacy with both insurance inclusion and perceived trust. Furthermore, perceived trust was identified as having a positive and significant impact on insurance inclusion in Uganda. Perceived trust was also established as a significant mediator in the connection between insurance literacy and insurance inclusion in the context of Uganda. Originality/value – The contribution of this research resides in its explanation of how insurance literacy influences insurance inclusion in Uganda. For insurance literacy to influence insurance inclusion, a significant portion of insurance literacy is mediated through perceived trust of insurance providers.https://www.emerald.com/insight/content/doi/10.1108/MANM-05-2024-0028/full/pdfInsurance literacyPerceived trustInsurance inclusionFinancial inclusionUganda
spellingShingle Archillies Kiwanuka
Athenia Bongani Sibindi
Insurance literacy, perceived trust and insurance inclusion in Uganda
Management Matters
Insurance literacy
Perceived trust
Insurance inclusion
Financial inclusion
Uganda
title Insurance literacy, perceived trust and insurance inclusion in Uganda
title_full Insurance literacy, perceived trust and insurance inclusion in Uganda
title_fullStr Insurance literacy, perceived trust and insurance inclusion in Uganda
title_full_unstemmed Insurance literacy, perceived trust and insurance inclusion in Uganda
title_short Insurance literacy, perceived trust and insurance inclusion in Uganda
title_sort insurance literacy perceived trust and insurance inclusion in uganda
topic Insurance literacy
Perceived trust
Insurance inclusion
Financial inclusion
Uganda
url https://www.emerald.com/insight/content/doi/10.1108/MANM-05-2024-0028/full/pdf
work_keys_str_mv AT archillieskiwanuka insuranceliteracyperceivedtrustandinsuranceinclusioninuganda
AT atheniabonganisibindi insuranceliteracyperceivedtrustandinsuranceinclusioninuganda