Insurance literacy, perceived trust and insurance inclusion in Uganda

Purpose – This study primarily aimed to explore how insurance literacy and perceived trust interact to affect insurance inclusion in Uganda. Through this, we aimed to determine whether perceived trust serves as a mediator in the relationship between insurance literacy and insurance inclusion. Design...

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Bibliographic Details
Main Authors: Archillies Kiwanuka, Athenia Bongani Sibindi
Format: Article
Language:English
Published: Emerald Publishing 2025-06-01
Series:Management Matters
Subjects:
Online Access:https://www.emerald.com/insight/content/doi/10.1108/MANM-05-2024-0028/full/pdf
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Summary:Purpose – This study primarily aimed to explore how insurance literacy and perceived trust interact to affect insurance inclusion in Uganda. Through this, we aimed to determine whether perceived trust serves as a mediator in the relationship between insurance literacy and insurance inclusion. Design/methodology/approach – This research employed a correlational, cross-sectional and quantitative approach. A total of 400 voluntarily insured individuals in Uganda were sampled. Structured survey questionnaires were employed for data collection. PLS-SEM with bootstrapping was used to examine the hypothesized relationships. Findings – The findings indicated a significant, positive correlation between insurance literacy with both insurance inclusion and perceived trust. Furthermore, perceived trust was identified as having a positive and significant impact on insurance inclusion in Uganda. Perceived trust was also established as a significant mediator in the connection between insurance literacy and insurance inclusion in the context of Uganda. Originality/value – The contribution of this research resides in its explanation of how insurance literacy influences insurance inclusion in Uganda. For insurance literacy to influence insurance inclusion, a significant portion of insurance literacy is mediated through perceived trust of insurance providers.
ISSN:2752-8359