Examining the Attitude Towards Social Media Advertisements on Purchase Intention (Case Study: Adidas Brand)
Purpose: The emergence of the Internet in the modern business environment has become so pervasive that no large or small company can ignore its influence. Therefore, the purpose of this research was to investigate the attitude towards social media advertisements on purchase intention. Method: A rese...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Mohaghegh Ardabili
2023-06-01
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| Series: | Research in Sport Management and Marketing |
| Subjects: | |
| Online Access: | https://rsmm.uma.ac.ir/article_2269_b0f9acc16221a0def2233ea09676a71f.pdf |
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