Cultural Dimensions of Trade Fairs: A Longitudinal Analysis of Urban Development and Destination Loyalty in Thessaloniki
Trade fairs are not only commercial platforms but also catalysts for urban development, city branding, and international engagement. This longitudinal study analyzes data from trade fair exhibitors from China, the United Arab Emirates (UAE), and Germany to examine how cultural differences influence...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-06-01
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| Series: | Urban Science |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2413-8851/9/7/237 |
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