The Nature of Local Place Branding Strategies: The Cases of Almaty (KZ); Belo Horizonte (BR) and Wroclaw (PL)

The Nature of Local Place Branding Strategies: The Cases of Almaty (KZ); Belo Horizonte (BR) and Wroclaw (PL)

Aim: The aim of the research was to identify and evaluate the features of place marketing strategies of Almaty (Kazakhstan), Belo Horizonte (Brazil) and Wroclaw (Poland), as methods of stimulating sustainable economic development. Methodology: The research employed a comparative case study methodo...

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Bibliographic Details
Main Authors: Andrzej Sztando, João Paulo Moreira Silva, Aizhan Kazybayeva
Format: Article
Language:English
Published: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu 2024-12-01
Series:Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
Subjects:
place marketing strategy
sustainable economic development
almaty
belo horizonte
wroclaw
Online Access:https://journals.ue.wroc.pl/pn/article/view/1483
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