Social risks of internet activity of virtual communities

The article studies a phenomenon of Internet activism of virtual communities, identifies their essence and characteristics, and analyzes possible social risks of their activities. The authors substantiate a position that such communities are able to quickly mobilize users for coordinated actions in...

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Main Authors: N. S. Zimova, E. V. Fomin
Format: Article
Language:Russian
Published: State University of Management 2023-10-01
Series:Цифровая социология
Subjects:
Online Access:https://digitalsociology.guu.ru/jour/article/view/267
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author N. S. Zimova
E. V. Fomin
author_facet N. S. Zimova
E. V. Fomin
author_sort N. S. Zimova
collection DOAJ
description The article studies a phenomenon of Internet activism of virtual communities, identifies their essence and characteristics, and analyzes possible social risks of their activities. The authors substantiate a position that such communities are able to quickly mobilize users for coordinated actions in social reality, responding to economic, social, political, and cultural events. These activities are generally oppositional to established values and social institutions and carry social risks. Based on the approaches of G. Rheingold, N. Baym, and B. Wellman, the authors propose, justify, and develop their own typology of virtual communities depending on their Internet activity. The article focuses on the activity of explicitly virtual (latently real) communities that influence social reality through protest performances, flash mobs, spam attacks, Internet actions, etc. Using the case study method, the authors examine Reddit’s r/wallstreetbets and V.V. Pozdnyakov’s Muzhskoe Gosudarstvo Telegram communities. Based on the analysis of the Internet activism practices of virtual communities, risks and threats of uncontrolled and spontaneous actions on their part have been demonstrated. As a result, need for multidimensional analysis of virtual communities by government agencies, business representatives, and research scientific centers has been noted.
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institution Kabale University
issn 2658-347X
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series Цифровая социология
spelling doaj-art-97ae9f150c5f4b4184629d9c412f8a072025-02-04T16:32:34ZrusState University of ManagementЦифровая социология2658-347X2713-16532023-10-0163455310.26425/2658-347X-2023-6-3-45-53166Social risks of internet activity of virtual communitiesN. S. Zimova0E. V. Fomin1Lomonosov Moscow State UniversityLomonosov Moscow State UniversityThe article studies a phenomenon of Internet activism of virtual communities, identifies their essence and characteristics, and analyzes possible social risks of their activities. The authors substantiate a position that such communities are able to quickly mobilize users for coordinated actions in social reality, responding to economic, social, political, and cultural events. These activities are generally oppositional to established values and social institutions and carry social risks. Based on the approaches of G. Rheingold, N. Baym, and B. Wellman, the authors propose, justify, and develop their own typology of virtual communities depending on their Internet activity. The article focuses on the activity of explicitly virtual (latently real) communities that influence social reality through protest performances, flash mobs, spam attacks, Internet actions, etc. Using the case study method, the authors examine Reddit’s r/wallstreetbets and V.V. Pozdnyakov’s Muzhskoe Gosudarstvo Telegram communities. Based on the analysis of the Internet activism practices of virtual communities, risks and threats of uncontrolled and spontaneous actions on their part have been demonstrated. As a result, need for multidimensional analysis of virtual communities by government agencies, business representatives, and research scientific centers has been noted.https://digitalsociology.guu.ru/jour/article/view/267virtual communitiesnetwork communitiesprotest communitiessocial realitysocial networksusersnetwork attacks
spellingShingle N. S. Zimova
E. V. Fomin
Social risks of internet activity of virtual communities
Цифровая социология
virtual communities
network communities
protest communities
social reality
social networks
users
network attacks
title Social risks of internet activity of virtual communities
title_full Social risks of internet activity of virtual communities
title_fullStr Social risks of internet activity of virtual communities
title_full_unstemmed Social risks of internet activity of virtual communities
title_short Social risks of internet activity of virtual communities
title_sort social risks of internet activity of virtual communities
topic virtual communities
network communities
protest communities
social reality
social networks
users
network attacks
url https://digitalsociology.guu.ru/jour/article/view/267
work_keys_str_mv AT nszimova socialrisksofinternetactivityofvirtualcommunities
AT evfomin socialrisksofinternetactivityofvirtualcommunities