Marketing Strategies for Sweet Potato Chips: a Case Study of CV. Mitra Mandiri, Mojokerto

Marketing Strategies for Sweet Potato Chips: a Case Study of CV. Mitra Mandiri, Mojokerto

After the Covid-19 pandemic, the marketing of sweet potato chips produced by CV Mitra Mandiri has become limited. The purpose of this research is to analyze the internal and external factors in the marketing of sweet potato chips, to develop alternative marketing strategies for sweet potato chips,...

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Bibliographic Details
Main Authors: Sudarno, Yuni Rosita Dewi, Khoirul Anam
Format: Article
Language:English
Published: Politeknik Negeri Jember 2024-06-01
Series:Jurnal Manajemen Agribisnis dan Agroindustri
Subjects:
Marketing Strategy
Sweet Potato Chips
SWOT
QSPM
Online Access:https://jmaa.polije.ac.id/index.php/journal/article/view/96
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